The 1394 Trade Association announced that it will host a new, comprehensive demonstration of the 1394-Automotive standard for new vehicle networking systems at the SAE International Convergence Conference in Detroit Oct. 19-20, 2010.

For more information visit: www.1394ta.org ; www.sae.org

Unedited press release follows:

1394 Trade Association Sets Demonstration of 1394-Automotive for Convergence 2010 in Detroit, Booth 1019

To Show How 1394-Automotive Delivers Optimal Cost, Flexibility, Physical Layer Performance for in-vehicle Networking

SAE Convergence 2010

SAN FRANCISCO–The 1394 Trade Association will host a new, comprehensive demonstration of 1394-Automotive at the biennial Convergence Conference in Detroit Oct. 19-20.

At booth 1019, the 1394 Trade Association demonstration will feature a pair of DVD players and an iPOD linked over the 1394-Automotive network to a pair of displays. The demo will use standard and automotive grade Coaxial, STQ (Shielded Twisted Quad) and STP (Shielded Twisted Pair) cabling.

It will show how 1394-Automotive provides the optimal size, weight, cost, flexibility, availability, high level command set, and physical layer performance that makes it the superior choice for vehicle networks. The 1394 Trade Association also will provide technical backgrounders — including the recently published comparison between 1394-Automotive and AVB — to carmakers, suppliers, industry analysts and members of the media who attend Convergence 2010.

Convergence 2010 will be held at the Cobo Center in downtown Detroit. It is sponsored by SAE.

The 1394 Trade Association is a worldwide organization dedicated to the advancement of the IEEE 1394 (FireWire) standard. The 1394TA recently celebrated its 15th year of promoting 1394 and its one billionth 1394 port shipped. FireWire is used today in mass-market computer, entertainment, and professional products, and in a wide range of specialty applications such as music, defense, aerospace, industrial, and robotics products.