The 3net 3D network joint venture of Sony, Discovery and IMAX announced that it has launched a dedicated consumer website.
For more information visit: www.3net.com
Unedited press release follows:
3net – The 24/7 3D Network From Sony, Discovery and IMAX – Launches Dedicated Consumer Website 3net.com
— Online Experience Brings Robust Content Offering, Brave Visual Design, 2D/3D Video Content And More To Engage Today’s Emerging 3D Consumer —
CULVER CITY, Calif., Nov. 21, 2011 — 3net, the joint venture 24/7 3D network from Sony, Discovery and IMAX, has launched 3net.com, the online experience of the 3net television brand, it was announced today by Tom Cosgrove, President and CEO, 3net. Designed to appeal to the emerging in-home 3D audience, 3net.com employs a modern user experience architecture, utilizing visual and navigational features intended to mirror how today’s consumers interact and consume content. The site combines elements of a traditional website, in addition to usage features of a game console, navigational aspects of mobile and tablet devices, as well as the interactive experience of modern digital television on-screen guides.
The online experience of the 3net brand brings consumers a full array of rich content offerings, employing a unique, full-screen liquid visual design to mirror the brand’s core 3D offerings in a 2D environment. The site employs 2D and 3D video, a 3D “101” and Q&A section, channel and industry news sections and a dynamic interactive program guide – all designed to give today’s emerging in-home 3D consumer an opportunity to learn about and engage with the 3net brand.
“Translating 3net’s 3D network experience to an online environment posed a unique challenge, and I’m proud of what our marketing group was able to develop in the few short months since we undertook this initiative,” said Cosgrove. “We now have a dynamic online platform that allows us to expose curious consumers to the immersive experience of 3D television, while expanding the reach of 3net’s content offering to the broadest possible user base.”
The site’s liquid design is intended to take advantage of 3net’s visually driven concept, keeping the brand’s diversity of content offerings, key channel scheduling information and site access links in front of the user at all times. The first phase of 3net’s online initiative also includes the launch of dedicated Facebook, Twitter and YouTube pages, intended to further expand the social media outreach for the company. Additionally, a dedicated 3net.com site for mobile devices will launch officially on November 25. 3net’s two-person marketing staff oversaw the project, with Vice President Rod Riegel serving as Online Creative Director, and 3net’s Marketing Manager Renee Mansfield serving as Online Executive Producer. The 3net team worked with BLITZ on the site build.
About 3net:
3net, the joint venture of Sony Corporation, Discovery Communications and IMAX Corporation brings together three of the world’s leading media, technology and entertainment companies to provide the nation’s first and only fully programmed, 24/7 3D network. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel will feature the most extensive library of 3D content in the world by the end of 2011, featuring genres that are most appealing in 3D, including natural history, documentary, action/adventure, travel, history, kids and family, hyper-reality, lifestyle and cuisine, concerts, movies, scripted series and more. 3net is currently available on DIRECTV channel 107. For more information, please visit www.3net.com.
About BLITZ
BLITZ is a strategically led digital agency that builds brands and drives engagement by developing results driven, immersive and imaginative programs and applications. BLITZ reaches target audiences across all relevant touch points, social networks, platforms and devices, so a brand can become a seamless part of customers’ everyday lives. The agency constantly invents new ways to excite, inform, entertain and compel consumers to want to learn more, go deeper, play longer and participate in an active brand conversation. BLITZ has developed revolutionary experiences and campaigns for some of the most exciting brands including Adobe, FX Networks, THQ, Pepsi, Microsoft and Dell. Learn more about BLITZ at www.BlitzAgency.com.