Panasonic Europe announced several full HD Blu-ray 3D home cinema systems, including the SC-BTT755, SC-BT350 and slim, wall-mountable SC-BFT800.

For more information visit: www.panasonic.eu

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Unedited press release follows:

Full HD 3D Blu-ray Disc ™ Home Cinema System SC-BTT755/SC-BT350

Full HD 3D Blu-ray Disc ™ Home Cinema Systems That Reproduce Powerful 3D Movies with Lifelike Sounds that Make You Feel Like You are in a Movie Theatre

Berlin, Germany (September 1, 2010) – Panasonic recently announced the release of two FULL HD 3D Blu-ray DiscTM Home Cinema Systems to the market. Both are equipped with advanced image technologies, like the PHL Reference Chroma Processor Plus and Full HD Upsampling, that have proven hugely popular with Panasonic Blu-ray DiscTM players. These technologies reproduce the ultimate in 3D images, rendering them extremely faithful to the original movies. 3D movie features allow users to experience powerful, dynamic worlds that they have never before encountered, such as exciting leaping effects and enhanced depth, lustre and texture.

Advanced sound technologies complement the true-to-life 3D images of the FULL HD 3D Home Cinema Systems. The Advanced Bamboo Cone Speaker1 produces clear vocals that are not overwhelmed by sound effects, the Kelton Subwoofer1 adds robust bass, and the Virtual 7.1-channel Surround function reproduces dynamic surround sounds that further enhance the enjoyment of watching 3D films. The stylish, slim speaker box of the SC-BTT755 suppresses unwanted acoustic reflections to achieve pure, high-quality sound.

The new cinema systems also feature great networking functions like VIERA CAST which brings a variety of streaming services including YouTubeTM Videos into the living room. Wireless LAN capability2 eliminates the need to connect a LAN cable, so the system can be installed without the need for any complicated wires.

Users can watch 2D images (JPEG) and movies (AVCHD/MPEG2)3 from digital cameras and camcorders via the integrated SD card slot and USB port, as well as 3D video content recorded by the Panasonic camcorder HDC-SDT750. With these and other features, the new cinema systems provide exciting entertainment for family and friends.

Panasonic also addresses important environmental issues in its production system. For example, a single chip LSI called UniPhier is used for image signal processing. Unification of this LSI helps to lower power consumption and achieve a more compact design while also decreasing the burden on the environment by using limited natural resources more efficiently.

These Panasonic Blu-ray DiscTM Home Cinema Systems have taken a large step ahead in image and sound quality, networking, easy operation, and environmental consideration, to provide even greater AV enjoyment.

Full HD 3D Blu-ray Disc ™ Home Cinema System SC-BFT800

A Stylish Slim, Wall-Mountable Full HD 3D Blu-ray Disc™ Home Cinema System

Panasonic recently announced the release of a slim and wall-mountable FULL HD 3D Blu-ray DiscTM Home Cinema System with a built-in FULL HD 3D Blu-ray DiscTM player to the market. The system is equipped with advanced image technologies, like the PHL Reference Chroma Processor Plus and Full HD Upsampling, that have proven hugely popular with Panasonic Blu-ray DiscTM players. These technologies reproduce the ultimate in 3D images, rendering them extremely faithful to the original movies. 3D movie features allow users to experience powerful, dynamic worlds that they have never before encountered, such as exciting leaping effects and enhanced depth, lustre and texture.

Advanced sound technologies complement the true-to-life 3D images of the FULL HD 3D Home Cinema System. The wireless Kelton Subwoofer’s powerful deep bass sounds further enhance 3D film enjoyment, while sounds are distinctively produced by a Clear-Mode Dialog that makes dialogue seem to come from the centre of the screen. In addition, the Virtual 7.1-channel Surround function reproduces dynamic surround sounds that further enhance the enjoyment of watching 3D films.

The SC-BFT800 also features great networking like VIERA CAST which brings a variety of streaming services including YouTubeTM Videos into the living room.

Wireless LAN capability4 eliminates the need to connect a LAN cable, so the system can be installed without the need for any complicated wires.

Users can watch 2D images (JPEG) and movies (AVCHD/MPEG2)5 from digital cameras and camcorders via the integrated SD card slot and USB port, as well as 3D video content recorded by the Panasonic camcorder HDC-SDT750. With these and other features, the SC-BFT800 provides exciting entertainment for family and friends.

The SC-BFT800 also features a sliding front door that lets the use set Blu-ray Discs/ DVDs/CDs into the main unit by opening it from the right, and an iPod/iPhone by opening it from the left. The sophisticated, stylish, slim body makes the design an ideal match for a VIERA TV, while enhancing any room interior.

Panasonic also addresses important environmental issues in its production system. For example, a single chip LSI called UniPhier is used for image signal processing. Unification of this LSI helps to lower power consumption and achieve a more compact design while also decreasing the burden on the environment by using limited natural resources more efficiently.

This Panasonic Blu-ray DiscTM Home Cinema System has taken a large step ahead in image and sound quality, networking, easy operation, and environmental consideration, to provide even greater AV enjoyment.

True to Cinema Picture Technology
FULL HD 3D Blu-ray DiscTM Playback
Advanced 2D image technology accumulated over the years at the Panasonic Hollywood Laboratory (PHL) has also been applied to 3D image playback, allowing high-quality images to approach original film quality. Lifelike 3D images with dramatic leaping effects and enhanced depth, lustre and texture are beautifully reproduced.

PHL Reference Chroma Processor Plus
PHL Reference Chroma Processor Plus is a high quality image-processing technology developed to precisely process each pixel of the Blu-ray DiscTM video signal in the vertical direction. It reproduces colour data with twice the accuracy of conventional systems to keep colours faithful and sharp.

True to Cinema Sound Quality
Pure Direct Sound Speaker (SC-BTT755)
The sound from speaker box with wide width will reduce unwanted sound reflection from the baffle. The slim-type speaker box also reduces unwanted reflections, and brings out high quality pure direct sound.

Easy to Use
Audio Return Channel (ARC)
The cinema system is compatible with a new feature of ARC (Audio Return Channel). ARC allows receiving audio signals from the TV, on top of the preexisting HDMI function of sending audio/video signals to the TV with just one cable. This new feature will simplify the connection by eliminating an audio cable connection between TV audio output and main unit’s audio input.
* ARC compatible TV is required

Networking
iPod/iPhone Playback
Panasonic’s home cinema system is a great way to enjoy the music, video and photo contents on your iPod/iPhone. The list of iPod/iPhone content can be displayed on the TV screen, and you can use the remote control from the home cinema system or a VIERA TV to select and play it.

*To enjoy iPod video/photo contents, please connect your home cinema sound system with composite cable to your TV. The List is only for Music and VIDEO. Photo playback is not supported by the VIERA remote, to playback photos please use the iPod directly.

Environmentally Friendly
VIERA Link Reduces Power Consumption
With Standby Power Save, power consumption is automatically minimised when VIERA TV’s power is turned off with remote controller. Home cinema systems are also compatible Intelligent Auto Standby*1 save which puts home cinema systems into standby mode*2 when the input switches back to TV after movie finishes.
*1 Available for 2009 and later VIERA.
*2 With Quick Start on.

SC-BTT755 Features
High Quality Picture and Sound
• FULL HD 3D Blu-ray Disc™ Playback
• True to Cinema Picture Technology (PHL Reference Chroma Processor Plus)
• Pure Direct Sound Speaker
• Kelton Subwoofer & Advanced Bamboo Cone Speaker
• Virtual 7.1ch Surround

Easy to Use
• ARC with VIERA Link*1
• Ultra Fast Booting with Quick Start Mode
• Easy Setup

Networking
• VIERA CAST (YouTubeTM Videos, PicasaTM, etc)
• DLNA
• Wireless LAN Ready*2
• Wireless Ready for Rear Speakers
• iPod/iPhone Playback (Video, Photo, Music)
• 3D Video Content Shot by Panasonic Camcorder HDC-SDT750, Movie (AVCHD / MPEG2) & JPEG View with SD Memory Card Slot
• Music (MP3), Photos (JPEG), and Video (DivX PlusTM HD*3 including MKV) Playback on USB

Environmentally Friendly
• Low Power Consumption 0.2W in Standby Mode (Main Unit)

*1 Not all VIERA Link features are usable with earlier VIERA Link compatible products
*2 For this function, the purchase of the Wireless LAN Adaptor (DY-WL10) is necessary. This function is not compatible with public Wireless LAN.
*3 DivX®, DivX Certified®, DivX PlusTM HD and associated logos are registered trademarks of DivX, Inc. and are used under license.

SC-BTT350 Features
High Quality Picture and Sound
• FULL HD 3D Blu-ray Disc™ Playback
• True to Cinema Picture Technology (PHL Reference Chroma Processor Plus)
• Virtual 7.1ch Surround

Easy to Use
• ARC with VIERA Link*1
• Ultra Fast Booting with Quick Start Mode
• Easy Setup

Networking
• VIERA CAST (YouTubeTM Videos, PicasaTM, etc)
• DLNA
• Wireless LAN Ready*2
• Wireless Ready for Rear Speakers
• iPod/iPhone Playback (Video, Photo, Music)
• 3D Video Content Shot by Panasonic Camcorder HDC-SDT750, Movie (AVCHD / MPEG2) & JPEG View with SD Memory Card Slot
• Music (MP3), Photos (JPEG), and Video (DivX PlusTM HD*3 including MKV) Playback on USB

Environmentally Friendly
• Low Power Consumption 0.2W in Standby Mode (Main Unit)

*1 Not all VIERA Link features are usable with earlier VIERA Link compatible products
*2 For this function, the purchase of the Wireless LAN Adaptor (DY-WL10) is necessary. This function is not compatible with public Wireless LAN.
*3 DivX®, DivX Certified®, DivX PlusTM HD and associated logos are registered trademarks of DivX, Inc. and are used under license.

SC-BFT800 Features
High Quality Picture and Sound
• FULL HD 3D Blu-ray Disc™ Playback
• True to Cinema Picture Technology (PHL Reference Chroma Processor Plus)
• Wireless Kelton Subwoofer
• Clear-mode Dialog
• Virtual 7.1ch Surround

Easy to Us
• ARC with VIERA Link*1
• Slim & Wall Mountable Design
• Sliding Door for Blu-ray DiscTM and iPod/iPhone

Networking
• VIERA CAST (YouTubeTM Videos, PicasaTM, etc)
• DLNA
• Wireless LAN Ready*2
• iPod/iPhone Playback (Video, Photo, Music)
• 3D Video Content Shot by Panasonic Camcorder HDC-SDT750, Movie (AVCHD / MPEG2) & JPEG View with SD Memory Card

Slot
• Music (MP3), Photos (JPEG), and Video (DivX PlusTM HD*3 including MKV) Playback on USB

Environmentally Friendly
• Low Power Consumption 0.1W in Standby Mode (Main Unit)

* Wireless Subwoofer with Power Off: 0.4W
*1 Not all VIERA Link features are usable with earlier VIERA Link compatible products.
*2 For this function, the purchase of the Wireless LAN Adaptor (DY-WL10) is necessary. This function is not compatible with public Wireless LAN.
*3 DivX®, DivX Certified®, DivX PlusTM HD and associated logos are registered trademarks of DivX, Inc. and are used under license.

1 Available only for the SC-BTT755
2 For this function, the purchase of the Wireless LAN Adaptor (DY-WL10) is necessary. This function is not compatible with public Wireless LAN.
3 SD Memory Card only.
4 For this function, the purchase of the Wireless LAN Adaptor (DY-WL10) is necessary. This function is not compatible with public Wireless LAN.
5 SD Memory Card only.

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (EUR 56.6 billion) for the year ended March 31, 2010. The company’s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges.