Sony Corporation announced that it is changing the name of its Sony Disc & Digital Solutions Inc. business to Sony DADC Corporation, effective October 1, 2010.

For more information visit: www.sonydad.com

Unedited press release follows:

“Sony Disc & Digital Solutions Inc.” to be Renamed “Sony DADC Corporation”

Tokyo, Japan, September 30, 2010 – Sony Disc and Digital Solutions Inc. today announced that the company will be named Sony DADC Corporation, effective October 1, 2010.

Previous Company Name
Sony Disc & Digital Solutions Inc.

New Company Name
Sony DADC Corporation

Executives
Dieter Daum – Representative Director, President
Masao Miyamura – Representative Director, Executive Deputy President & CFO

Date of Establishment
July 1, 2005

Address
5-1-12 Kitashinagawa Shinagawa-ku, Tokyo
141-0001 Japan

Telephone
+81-3-5448-2220

Fax
+81-3-5448-2370

Since launching the world’s first music Compact Disc in 1982, Sony has continued to leverage its advanced disc technologies to deliver new and revolutionary digital solutions for the music, movie, and game industries, including formats such as Blu-ray Disc (BD), CD, DVD and UMD across a wide range of platforms. These businesses are operated in the Americas by Sony DADC Americas, Sony DADC International in Europe and Asia Pacific, and in Japan by Sony DADC Japan. As an integral element of the Sony DADC group of companies, the primary focus of Sony DADC Corporation is to perform critical business planning functions for Sony’s global pre-recorded optical disc business and to pursue development of mass-production technologies and equipment as well as value-added technologies for the optical disc business.

Going forward, Sony DADC Corporation will continue to drive Sony’s optical disc business forward by striving for further technological innovation while offering the same levels of quality and service across all areas of it business and operations.