DIRECTV announced that it plans to serve up the first food show to be broadcast in 3D on its n3D channel, powered by Panasonic.
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Unedited press release follows:
Guy Fieri Brings the Kitchen Into the Next Dimension With ‘Guy’s Big Bite’ In 3D
DIRECTV and Scripps Networks Co-Produce First Food Show in 3D, Available Exclusively on n3D™, Powered by Panasonic
EL SEGUNDO, Calif.–Just in time to satisfy all of those holiday food cravings, DIRECTV and Scripps Networks will serve up the first food show to be broadcast in full 3D, exclusively on DIRECTV’s 3D channel, n3D™, powered by Panasonic. Premiering on Dec. 4 at 8 p.m. ET/PT, the co-production features Food Network star Guy Fieri, who will take food fans’ taste buds into a brand new culinary dimension with his hit show Guy’s Big Bite in 3D.
n3D™, powered by Panasonic, will offer six new episodes of Guy’s Big Bite, produced specifically for 3D. These episodes will feature mouthwatering signature recipes such as, Andouille and Clam Crostini, Sloppy Joes with Maui Onion Straws, Hoisin Chicken Fold Ups, Braised Pork Shoulder and Garlic Parmesan Crab. In addition, beginning on Nov. 27 at 7 p.m. ET, DIRECTV will offer a selection of The Best of Guy’s Big Bite episodes, available in 2D on DIRECTV’s The 101® Network. These episodes will feature some of Guy’s most memorable episodes where he is paired with his son Hunter, as well as guests from his other hit show Diners, Drive-ins and Dives, which currently airs on The Food Network.
“If there is ever a time when you want to see programming in 3D it is watching Guy Fieri work his magic in the kitchen,” said Chris Long, senior vice president, Entertainment, DIRECTV. “Guy’s Big Bite looks amazing in HD so in 3D it will literally have viewers drooling in front of their 3DTVs. This is the first time that we have worked with a programming partner like Scripps Networks to develop new 3D content and the experience has been fantastic.”
“We’re interested in seeing how viewers react to our content in a 3D environment,” said Lynne Costantini, executive vice president, affiliate sales and marketing for Scripps Networks. “As our distribution partners begin to explore this new format, it’s important for us to be involved and support them with our powerhouse brands, helping them strengthen their connections with their subscribers and to grow their businesses. DIRECTV is an ideal partner in this pilot because they had assets they could bring to the production process.”
Guy Fieri competed on and won season two of The Next Food Network Star. In addition to Guy’s Big Bite, he hosts a variety of popular shows on Food Network, including Ultimate Recipe Showdown; Diners, Drive-ins and Dives; and Tailgate Warriors.
DIRECTV’s exclusive 3D channel, n3D™ powered by Panasonic, is available at no additional cost to millions of DIRECTV HD customers. In addition to the 2010 MLB All-Star Game, the 2010 U.S. Open Tennis and ESPN’s 3D coverage of the Summer X Games 16, n3D customers also have access to exclusive, original 3D programming such as Guitar Center Sessions with Peter Gabriel and Jane’s Addiction.
DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.
About DIRECTV
DIRECTV (NASDAQ:DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 27 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.9 million customers access to over 160 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.1 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
About Scripps Networks
Scripps Networks comprises lifestyle television brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and country music network Great American Country (GAC). Scripps is the dominant media and marketing company in the home, food and lifestyle categories, developing content for television and the Internet, where on-air programming complements an array of broadband video, social media areas and e-commerce components on companion websites that attract more than 18 million unique visitors each month. Scripps Networks is an operating unit of Scripps Networks Interactive Inc. (NYSE: SNI)