The DivX division of Sonic Solutions announced that LG Electronics will integrate DivX technology in its new line of 2011 televisions.
For more information visit: www.divx.com ; www.sonic.com
Unedited press release follows:
LG Electronics to Adopt DivX Plus™ HD Certification on a Global Scale in Market-leading TVs
DivX and LG expand partnership to integrate DivX Plus technology into 2011 DTV models, offering playback of DivX Plus HD (MKV) video in 1080p
SAN DIEGO and LAS VEGAS, Jan. 6, 2011 — DivX®, a division of Sonic Solutions® (Nasdaq: SNIC), today announced that LG Electronics, Inc. will adopt DivX Plus™ HD Certification worldwide in digital TVs (DTVs). LG will integrate DivX technology in its new line of 2011 DTVs, offering high-quality playback of DivX Plus HD video up to 1080p using the MKV container. The new LG DivX Plus HD Certified DTVs will join the DivX ecosystem, which now includes more than 400 million DivX devices shipped into the market worldwide.
This agreement furthers the broader strategic partnership between Sonic and LG that also spans DivX TV and RoxioNow-powered movie streaming services on LG Blu-ray Disc Players, providing a full complement of Sonic technologies for the enjoyment of paid entertainment, web programming and high-quality Internet video playback.
“Sonic and LG have enjoyed a longstanding relationship including the DivX Certification of everything from mobile phones to Blu-ray Disc players, DivX TV and RoxioNow on connected devices, and today the inclusion of DivX Plus video playback on their new cutting-edge TV models,” said Matt Milne, Executive Vice President and General Manager, DivX. “Now consumers around the world will be able to enjoy LG’s seamless design and flawless colors combined with DivX Plus HD technology for the best that home entertainment has to offer.”
“We are committed to providing innovative and intelligent features, and adding DivX Plus video playback is a compelling new capability that we’re excited to promote in our 2011 TV product lines,” said Il-Geun Kwon, vice president of LCD TV Lab of LG Electronics. “Being able to easily play all Internet video files up to 1080p using our TVs’ USB slot is an important differentiator for us.”
DivX Plus HD Certification is the premium level of certification available from DivX, optimized for consumer electronics products and supporting the playback of all content created with DivX software. Available on www.divx.com, DivX Plus Software helps users to create and playback H.264 video in an .mkv file container. DivX Plus HD Certified devices will playback all previous versions of DivX video and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.
Recently honored with the “best of innovation” CES® award for the LW9500 TV, LG is a leading provider of flat-panel HDTV technologies. With patented technology and innovative features, LG TVs deliver unbelievable detail, color and contrast. Available in Korea first in January, and following in the United States, Europe, China, South America, Asia and Middle East in the early 2011, the DivX Plus HD Certified 3D Smart TVs with Nano technology are offered in display sizes ranging from 47 to 60 inches. With DivX technology on these new award-winning LG TVs, consumers will be able to easily enjoy DivX Plus video with advanced features directly on the device using the USB slot.
Known for great performance, visual quality and interoperability on any DivX Certified® device, DivX provides consumers a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices. All DivX devices contain proprietary digital rights management technology and are capable of playing back premium movies in the DivX format from major studios. Global online retailers offering titles in the DivX format include WB Shop, Media Markt, Film Fresh, and Best Buy’s CinemaNow, which is powered by RoxioNow™.
DivX creates, distributes, and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment — the PC, television, and mobile devices. Over 400 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.
About Sonic Solutions
Sonic Solutions® (NASDAQ: SNIC) enables digital media from Hollywood to Home. For more than twodecades, Sonic products, service, and technology brands including Roxio®, RoxioNow™, DivX®, and MainConcept®, have fueled home entertainment, powered rich digital media functionality on a range of platforms for a variety of partners, and inspired unique personal media experiences for hundreds of millions of consumers. Sonic technologies are now combining to deliver a universal platform for Hollywood Studios, retailers, consumer electronics manufacturers, and PC OEMs that provides consumers instant access to premium entertainment from virtually anywhere. Sonic Solutions is headquartered in Marin County, California.