Oakley, Inc. announced its new limited edition 3D glasses with custom graphics that promote the debut of The Adventures of TINTIN.
For more information visit: www.oakley.com
Unedited press release follows:
Oakley Salutes New Paramount Pictures’ 3D Film with Special Edition 3D Glasses
Limited Edition Oakley 3D Gascan® Honors “The Adventures of TINTIN” U.S. Debut of Spielberg directed film
FOOTHILL RANCH, Calif. — Oakley, Inc. today announced the release of special edition 3D glasses that commemorate “The Adventures of TINTIN,” a new 3D film directed by Steven Spielberg and produced by Peter Jackson, debuting this holiday season. The Oakley 3D Gascan® TINTIN Limited Edition utilizes the company’s unrivaled optical innovations to offer the ultimate 3D entertainment experience.
“Oakley is proud to join forces with Paramount Pictures to celebrate a groundbreaking new movie that pushes the limits of 3D technology,” said Oakley CEO Colin Baden. “‘The Adventures of TINTIN’ is a state-of-the-art film that sets the standard. From day one, that has been our goal with optical performance in 3D, and we achieved it with Oakley 3D Gascan. Audience members who get their hands on this limited edition collectible will have the most innovative 3D glasses on the planet to experience this exciting film,” Baden concluded.
“We are thrilled to have this opportunity to collaborate with Oakley in bringing audiences another way to enjoy the incredible visual experience of this film. These fantastic glasses, along with Oakley’s marketing support, allow us to further our outreach to moviegoers during the holidays,” said LeeAnne Stables, EVP, Worldwide Marketing Partnerships for Paramount Pictures.
The Oakley 3D Gascan TINTIN Limited Edition features art inspired by the movie. Rich graphics on the earstems of the Polished Rootbeer colored frame salute the thrilling saga of “The Adventures of TINTIN.” A custom Microclear™ bag is included for frame storage and lens cleaning, and the bag carries film-inspired graphics. Just 4000 units of the limited edition 3D glasses will be available worldwide.
Oakley 3D Gascan is the world’s first optically correct 3D eyewear, a performance attribute that has nothing to do with prescription correction. Conventional non-prescription lenses can distort vision, but with Oakley HDO-3D technology, these glasses offer the best possible 3D experience. They provide truer alignment of 3D images so the wearer will not see the ghosting that comes with ordinary 3D glasses. Engineered with a lens shape that minimizes reflections and glare, they are the first 3D glasses ever made with high-wrap lens curvature for a wide field of view, and the optics offer truer perception of the colors intended by the film director for every shot. Comfort is optimized with lightweight O Matter™ frame material and a precise Three-Point Fit.
Oakley 3D glasses have earned official certification by RealD®, the world’s most widely used 3D movie technology. In addition to maximizing the 3D cinema experience, Oakley is pursuing partnerships with manufacturers of home 3D systems that utilize passive polarization technology. This will allow consumers to use the same glasses for 3D entertainment in the home and the cinema.
Based on the series of books by Hergé, “The Adventures of TINTIN” tells the story of an intrepid young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure. Jamie Bell (“Billy Elliot,” “Defiance”) stars as TINTIN, and Daniel Craig (“Quantum of Solace,” “Defiance”) stars as the nefarious Red Rackham. This first film of the movie trilogy was directed by Steven Spielberg and produced by Spielberg, Peter Jackson and Kathleen Kennedy. Jackson’s company Weta Digital provided the animation and special effects, and Jackson will direct the second movie in the trilogy.
These special edition 3D glasses represent the second collaboration between Oakley and Paramount Pictures this year. Oakley created limited edition 3D glasses for the July 1st debut of “Transformers: Dark of the Moon.”
The Oakley 3D Gascan® TINTIN Limited Edition is currently available in multiple countries worldwide and will be released in the U.S. and Canada on December 21st of this year.
Visit Oakley.com to learn more about the company’s optical innovations.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sunglasses and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
RealD is a registered trademark of Applied Materials, Inc.
About “The Adventures of TINTIN”
Paramount Pictures and Columbia Pictures Present, in Association with Hemisphere Capital, “The Adventures of TINTIN” directed by Steven Spielberg from a screenplay by Steven Moffat and Edgar Wright & Joe Cornish. Starring Jamie Bell (“Billy Elliot,” “Defiance”) as TINTIN, the young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure, and Daniel Craig (“Quantum of Solace,” “Defiance”) as the nefarious Red Rackham.
Based on the series of books “The Adventures of TINTIN” by Hergé, the film is produced by Steven Spielberg, Peter Jackson and Kathleen Kennedy.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.