Millenniata M-DISC Media Available at Fry’s Electronics

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Millenniata announced that its DVD-compatible M-DISC optical storage media is now available at Fry’s Electronics.

For more information visit: www.millenniata.com

Unedited press release follows:

Fry’s Electronics Begins Selling M-DISC Permanent Storage Optical Discs

Combined with LG Branded Drives, Permanently Stores Personal Digital Information

SALT LAKE CITY — Millenniata (www.m-disc.com) today announced its award winning M-DISC™ optical discs are now available in all Fry’s Electronics (www.frys.com) retail stores and provide the only permanent storage option for consumers and businesses. All LG branded DVD or Blu-Ray optical drives bearing the M-DISC logo can write to M-DISC.

Fry’s will sell M-DISC 5-packs and 10-packs at the following prices:

• M-DISC 5-Pack: $19.99
• M-DISC 10-Pack: $29.99

M-DISC provides permanent storage. Standard and archival-rated DVD and Blu-Ray discs, hard drives, and tape provide daily and short-term storage and backup, but will degrade over time – they do not provide long-term permanent storage.

“Many people have the misconception that their important digital files – memories and personal items – are permanent on standard DVD or Blu-Ray discs,” said Paul Brockbank, Millenniata CEO. “Only the M-DISC will allow today’s digital files to be around many generations from now.”

LG branded optical drives engrave data onto an inorganic rock-like material of the M-DISC write layer. It can’t fade or degrade over time. Other recordable DVDs use organic dyes to record data, a material that is known to fade and degrade.

“We are excited to offer our customers M-DISC,” said Dave Birt, Fry’s Electronics director of computers. “The combination of M-DISC compatible LG optical drives with M-DISC will provide a truly permanent storage option for all of our customers’ personal files at a very reasonable price.”

Hitachi-LG Data Storage, Inc. manufactures the LG branded M-DISC compatible optical drives in partnership with Millenniata. Only LG optical drives bearing the M-DISC logo can write to M-DISC, but M-DISC can be read with any DVD or Blu-Ray drive.

About Millenniata
Millenniata’s patented technology is the world’s first permanent digital storage solution and is composed of the M-DISC™ and M-DISC compatible drives. The M-DISC is the first backward compatible non-dye based DVD optical technology constructed of inorganic materials that are known to last centuries. This combination allows information to be written once and read over time. www.millenniata.com.