Imation announced that its new brand strategy for its mobile security products will be built around the company’s IronKey brand.
No word if this move is related to Kanguru Solutions’ lawsuit over the Defender trademark.
For more information visit: www.imation.com
Unedited press release follows:
Imation to Unify Mobile Security Portfolio around IronKey Brand
Featuring The World’s Most Secure Flash Drive™, the Imation IronKey brand will bring together Imation’s secure data, identity and workspace solutions for enterprise and government customers
OAKDALE, Minn. — Imation Corp. (NYSE: IMN), a global scalable storage and data security company, today announced its new brand strategy for its Imation Mobile Security portfolio, to be built around the IronKey™ brand. The new Imation Mobile Security brand architecture will feature the Imation IronKey brand for Imation’s secure data, identity and workspace solutions for enterprise and government customers.
The Imation IronKey portfolio includes the iconic IronKey products, technology, and expertise that – along with assets of MXI Security™ and ENCRYPTX™ – became a foundation of Imation’s Mobile Security business with Imation’s acquisition of the IronKey secure storage hardware business in 2011. Initially used by Imation under a brand license, the IronKey brand is now wholly-owned by Imation. The current IronKey, Inc., which enables secure access to enterprise provisioned public and private clouds, has re-branded as Marble Cloud, Inc.
“Imation acquired the IronKey secure storage hardware business in 2011 – including IronKey secure flash drives and technology – and brought into Imation the team that designed and developed the highly regarded IronKey secure USB drives. Today, Imation sees an opportunity to unify its market message with the IronKey brand, making it clear to customers that Imation and the IronKey devices they trust to secure their mobile workforces are one and the same,” said Lawrence Reusing, general manager for Mobile Security at Imation.
The IronKey drive was designed and built to be The World’s Most Secure Flash Drive™. The IronKey brand has earned a reputation for high-security, ruggedness, strong customer support, a user-friendly interface and cloud-based device management. These are attributes that Imation will extend across its line of portable, secure USB solutions.
“Customers and channel partners can turn to Imation for the highest levels of security in flash drives, device management and identity features they’ve come to know and trust under the IronKey brand,” Reusing said.
Advancing the IronKey Platform
Imation’s Mobile Security research, development and engineering team has been supporting and manufacturing the current line and advancing the IronKey platform. Imation recently made the new Imation IronKey x250 Basic drives available and will launch its IronKey x250 Personal and Enterprise secure flash drives later in Q4 of this year. The IronKey drive is also the platform for Imation’s forthcoming line of secure mobile workspace PC on a Stick™ devices.
Customers can purchase Imation IronKey drives from Imation Mobile Security channel partners, or from our eCommerce store at http://store.imation.com/security.
Imation’s Secure Data, Identity and Mobile Workspace product family helps organizations protect against data loss and supports compliance strategies, providing users secure and convenient access to their data and applications wherever they are, while delivering managed security and ensuring compliance over a range of USB devices and removable media.
Imation’s secure mobile solutions are available through Imation’s network of channel partners. For more information, visit http://www.imation.com/en-US/Mobile-Security/Mobile-Security-Products/.
About Imation
Imation is a global scalable storage and data security company. Our portfolio includes tiered storage and security offerings for business, and products designed to manage audio and video information in the home. Imation reaches customers in more than 100 countries through a powerful global distribution network and well recognized brands. For more information please visit, www.imation.com.