Panasonic Readies 2013 Home Theatre Systems

Panasonic announced pricing and availability for its 2013 lineup of Home Theatre Systems, the SC-HTB770 ($399.99), SC-HTB370 ($299.99), SC-HTB70 ($199.99) and SC-HTB65 ($179.99).

For more information visit: www.panasonic.com


Unedited press release follows:

Panasonic Announces Pricing And Availability Of 2013 Home Theater Lineup With New, Advanced Designs And Multi-Positional Speaker Layouts

SECAUCUS, N.J., March 13, 2013 — Panasonic, today announced pricing and availability for the new 2013 lineup of Home Theater Systems. The new SC-HTB770, SC-HTB370, SC-HTB70 and SC-HTB65 Home Theater System models have been crafted with the consumer’s needs in mind.  Compatible with various TV sizes, the new lineup offers superior sound quality with stylish and flexible layouts.

The 2013 Panasonic Home Theater Systems will be available in March 2013 with pricing as follows: SC-HTB770 SRP $399.99, SC-HTB370 SRP $299.99, SC-HTB70 SRP $199.99, SC-HTB65 SRP $179.99.

The new 2013 SC-HTB series of Home Theater Systems offer options for the entire home.  The latest lineup can be paired with screens ranging from 42-65 inches, allowing consumers to choose the ideal system based on the size of their televisions. Equipped with wireless or built-in* subwoofers and Bluetooth® capabilities, all four models promote an easy, customizable setup and eliminate messy wires in the living space.

The SC-HTB70 and SC-HTB65 models offer a unique, sleek solid bar design for free and flexible layouts. The SC-HTB65 provides users with two-way placement- by rotating the bar 90 degrees, users can opt for a wall-mount setup or a TV-sized stand. Similarly, the SC-HTB70 allows for four-way, multi-angle positional placement enabling a user to set the speaker to the most suitable angle regardless if it is placed on a top or middle shelf.  A built-in sensor automatically detects the bar direction and switches the directional characteristics to suit the layout.  With an Anti-Vibration Integrated Subwoofer inside the speaker unit, the SC-HTB70 provides high-quality, clear sound playback in each of its four layouts.

Both the SC-HTB770, which will be available in both black and silver, and SC-HTB370 models sport a luxurious, stainless mesh design that compliments the decor of any room in the home.  With a versatile and stylish design, users can choose a modern horizontal layout for a wall-mount setup or TV-sized stand, or detach to create two separate freestanding vertical speakers for a classic tabletop style. In addition, while providing flexibility in layout, the SC-HTB770 features a 3.1-channel speaker for vivid sound localization and crisp and clear sound sensation.

*The SC-HC70 and SC-HC65 have built-in subwoofers

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx.