Sony DADC Home Entertainment announced that it has signed an exclusive license agreement with Warner Home Video for India.
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Unedited press release follows:
‘Home Entertainment Services by Sony DADC’ acquires Home Video License of Warner Home Video
Oscar winning movie ‘Argo’ is the first title to be released in India through this association
Under this license, 400 Warner Home Video titles to be released in India by Sony DADC
Mumbai, March 7, 2013: ‘Home Entertainment Services by Sony DADC’ has acquired the exclusive home video license of Warner Home Video for India. The association of Warner Home Video with Sony DADC is aimed at marketing and distributing their films on all physical formats in the country. The venture aims to be the leader in the retailing of home entertainment products in the country and plans to bring an innovative & path breaking approach to the marketing & distribution of the same.
‘Argo‘, the winner of the ‘Best Picture’ at the recently held 85th Academy Awards is the first title to be released by Sony DADC under this alliance in India. Academy Award® winner Ben Affleck directs and stars in Argo. It is a dramatization of the 1980 joint CIA-Canadian secret operation to extract six American diplomatic personnel out of revolutionary Iran.
Close to 400 Warner Home Video titles are intended to be released under this license model, including THE HOBBIT: An Unexpected Journey, MAN OF STEEL, 300: RISE OF AN EMPIRE, THE HANGOVER III, THE GREAT GATSBY & PACIFIC RIM.
Commenting on the association of Sony DADC with Warner Home Video, Rajat Kakar, Business Head of ‘Home Entertainment Services by Sony DADC’ said, “We are extremely excited to have joined hands in partnership with Warner Home Video. This association will help us maximize our reach in the home entertainment segment. It will also add more movie titles under our repertoire and enhance our content base. We are glad to begin this alliance with ‘Argo’ the Academy Award winning movie.”
Chris Dyde, Senior Vice President, International Licensee Markets, Warner Bros. Home Entertainment Group said, “We’re delighted to be working with Sony DADC, which will see a fantastic selection of new release movies, catalogue titles and popular TV series made available for viewers in India to enjoy at home.”
Sony DADC, a market leader in manufacturing, physical and digital supply chain services to the international home entertainment market recently taken on the role of a local content licensee, to support the growth efforts of the major studios and content owners in this region. With this service, Sony DADC is laying the foundation for a professional and responsive, sales and distribution infrastructure in emerging markets such as India, expanding the range of options that content owners have to monetize the vast opportunities that exist in entering and sustaining these markets. The other two major studios to already leverage the Sony DADC licensee model in India are Walt Disney Studios Home Entertainment (WDSHE) and Sony Pictures Home Entertainment (SPHE).
Apart from the fantastic array of movies lined up for the exciting year of 2013, Warner Home Video has some amazing movie titles under their repertoire, which includes classics like BEN HUR, GONE WITH THE WIND, CASABLANCA, 300, THE DEPARTED, the HARRY POTTER film series, FRIENDS, THE BIG BANG THEORY, TOM & JERRY series and THE LORD OF THE RINGS franchise, which will now be distributed by Sony DADC in India.
About Sony DADC Home Entertainment:
Sony DADC Home Entertainment is a division of Sony DADC Manufacturing India Pvt. Ltd. (A 100 % subsidiary of SONY Corporation). Sony DADC has blazed the highest of quality manufacturing standards on all recorded formats including Compact Discs, DVDs, Blu-ray & 3D Blu-ray discs and is the preferred Global partner to all major International Studios. Sony DADC Home Entertainment represents the forward integration foray of Sony DADC Manufacturing into the Direct Licensing, Distribution & Marketing of Home Entertainment content in India. The venture aims to be the leader in the retailing of home entertainment products in the country and plans to bring an innovative & path breaking approach to the marketing & distribution of the same.