Sony DADC announced that its relentlessGENERATOR service manages all operations for the official online store of AMC’s The Walking Dead TV series.

For more information visit: www.rgenerator.com

Unedited press release follows:

Sony DADC’s GENERATOR Powers Official Online Store for AMC’s The Walking Dead

NEW YORK, March 4, 2014 — With new episodes back on the network on Sunday nights, AMC and Sony DADC’s relentlessGENERATOR (GENERATOR), a leading provider of marketing and commerce solutions for the entertainment industry, announced the launch of the official online store for the hit series, The Walking Dead. The new store serves as the definitive e-commerce destination for the most-watched drama in basic cable history and the current #1 show on television among adults 18-49.

The online store, accessible via www.shopthewalkingdead.com, offers fans a curated selection of media and branded merchandise including Blu-ray’s, clothing, books, collectibles, survival kits, and more.  Keeping with the show’s post-apocalyptic horror theme, the products are fun, unexpected and, at times, quite scary.  New products will be added weekly as the season progresses.  Key items from the store are also featured as giveaways on The Walking Dead aftershow, Talking Dead.

“The Walking Dead is a show that has really connected with its fans, so we are very pleased to provide a central and easy-to-use online destination for a wide variety of items that will appeal to this passionate audience,” said Marci Wiseman, AMC’s head of business affairs.

Under the agreement with AMC, GENERATOR manages all operations for the online store including hosting, design, merchandising, product development and sourcing, customer service, and fulfillment.  GENERATOR also helps promote the store via co-op digital marketing programs and outreach to its 1M+ consumer database of qualified entertainment buyers.

“Our commerce solutions, which are specifically geared towards entertainment fans, help clients like AMC extend viewer interest and engagement through an immersive online shopping experience, and serve as a direct extension of the show’s unique brand,” said Dan Pelson, CEO of GENERATOR. “GENERATOR’s official store for The Walking Dead makes it easy for passionate fans to find, purchase and ultimately own a part of this groundbreaking series.”

GENERATOR also manages the official online store for the recently-concluded AMC series, Breaking Bad.

About relentlessGENERATOR
Sony DADC’s relentlessGENERATOR provides direct-to-consumer marketing and commerce solutions to the entertainment industry, leveraging advanced platforms, proven processes, and skilled people to create profitable solutions for clients. Many of the biggest names in media rely on relentlessGENERATOR to build and maintain their online presences and successfully engage, activate, and sell directly to fans. relentlessGENERATOR provides these services on a global basis as an enterprise-wide solution for media brands that are embracing new, digital business models driven by rapidly changing consumer habits.  For additional information, go to http://www.rgenerator.com

About AMC
Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and five out of the last six, and boasts the most-watched drama series in basic cable history and the current #1 show on television among adults 18-49 with The Walking Dead. AMC’s original drama series include Mad Men, Breaking Bad and Hell on Wheels. The network will premiere three new drama series in 2014: TURN, Halt and Catch Fire and the Breaking Bad prequel, Better Call Saul. AMC also explores authentic worlds with bold characters through its slate of unscripted original series including Talking Dead, Comic Book Men, Small Town Security, Freakshow and the forthcoming Game of Arms. AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.