Sony Electronics announced that it will showcase its latest High-Resolution Audio products in Austin, TX on March 12-14.

For more information visit: www.sony.com

Unedited press release follows:

Sony Electronics to Bring High-Resolution Audio to The Heart of Austin

March 10, 2014 – Austin, TX – Sony Electronics will be highlighting its latest High-Resolution Audio products in Austin, TX, at The Heart of Austin Presented by Sony. The high-resolution experience will be open to the public March 12 – 14 during the hours of 4 PM – 1 AM at The Market, on the corner of 4th and Colorado.

In contrast with conventional MP3 files, Hi-Res Audio delivers “master quality sound”, via a number of different digital formats. Hi-Res Audio enables music enthusiasts to experience their favorite recordings just as the artists, producers and engineers always intended. Both major and independent music labels provide a variety of compelling Hi-Res content to choose from – in practically every music genre.

A new generation of Hi-Res audio devices are available that are more compatible, convenient and cost-effective than ever before. Nearly 50 different companies offer a broad range of Hi-Res products that fit practically every lifestyle need, including receivers, converters, music servers, PC adaptors and portables.

Sony will be displaying a wide variety of Hi-Res Audio products in Austin, all of which are now in market or launching shortly. Attendees will be able to demo all the products on display, all while enjoying the best live music Austin has to offer. The High Resolution experience from Sony will give music enthusiasts the opportunity to discover subtle details and artistic nuances in their favorite digital music that they have never heard before and download these titles from a number of different digital music stores.

High-Resolution Audio products featured include:

UDA-1 USB DAC System for PC Audio

HAP-S1 High Resolution Music System

HAP-Z1ES High Resolution Music Player

PHA-2 Portable High Resolution DAC/Amplifier

PCM-D100 High Resolution Portable Stereo Recorder

The High-Resolution Audio experience is free to attend and open to the public. It will be held:

March 12 – March 14

4 PM – 1 AM

at The Market

319 Colorado Street (4th and Colorado)

For more information, please visit sony.com/HiRes.