BD4C Rolls Out Incentive Program for Blu-ray Patents

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The BD4C Licensing Group announced a limited-time incentive plan for companies seeking to license its Blu-ray Disc (BD) patent portfolio.

For more information visit: www.premier-bd.com

Unedited press release follows:

BD4C Announces a Limited-Time Incentive Program for Blu-ray Disc Products

September 1, 2010 – Tokyo, Japan — The BD4C Licensing Group — consisting of leading technology companies Mitsubishi Electric Corporation, Technicolor, Toshiba Corporation and Warner Bros. Home Entertainment — today announced that it is launching a limited-time incentive plan available to all companies that wish to obtain portfolio licenses to the BD4C members’ essential patents for Blu-ray Disc (“BD”) products (including BD Products that incorporate DVD functionality).

Under the incentive plan, companies that enter into a license agreement with the BD4C Licensing Group by December 31, 2010 will benefit from a sliding scale discount on royalties accruing for BD products manufactured and sold on or before September 30, 2010. The level of discount will depend on the date by which a company signs the license agreement, as follows:

Execution of agreement by:     Corresponding discount:
September 30, 2010     50% Discount
October 31, 2010     40% Discount
November 30, 2010     30% Discount
December 31, 2010     20% Discount

All BD4C licensees, including current and future licensees, are eligible to enjoy the benefits of this incentive plan, provided that they enter into license agreements with the BD4C Licensing Group by the dates specified above. Licensees that have already paid royalties will be entitled to receive a credit against future royalties in the amount of the applicable discount on royalties accruing for BD products manufactured and sold on or before September 30, 2010.

For further information regarding the BD4C licensing program, please contact one of the following regional licensing representatives:

In North and South America, Asia (including Japan), Oceania and the Middle East;

Masayuki Miyanaga
Vice President, General Manager
Licensing
Toshiba DVD License Services, Inc.
5th Floor, Sumitomo-Hamamatsucho Bldg.,
18-16, Hamamatsucho 1-chome, Minato-ku,
Tokyo 105-0013, Japan
Phone: +81-3-5777-3286
Fax: +81-3-5401-2503
E-mail: bd-aj@bd4c.com

In Europe and Africa;

Alfred Chaouat
Senior Vice President, Licensing
Technicolor (Thomson Licensing)
1, rue Jeanne d’Arc
92443 Issy-les-Moulineaux Cedex, France
Phone: +33-1-4186-5284
Fax: +33-1-4186-5637
Email : bd-eu@bd4c.com