The MPEG Industry Forum (MPEGIF) announced the formation of its 3DTV Working Group and launch of its “3D over MPEG” campaign.

According to the statement, this new working group and campaign continue MPEGIF’s work in furthering the widespread adoption and deployment of MPEG-related standards, including MPEG-4 AVC/H.264 video compression technology. The 3DTV Working Group will provide a forum for the free exchange of information related to this emerging technology, an industry voice advocating the adoption of standards and for consolidating the overall direction of the 3DTV industry. Its focus and constituency will be derived from video service providers, consumer electronics manufacturers, content owners, equipment manufacturers, system integrators, software providers, as well as industry advocacy groups, industry analysts, financial institutions and academic institutes.

“3D video is showing distinct commercial promise in theatrical releases and could thus transition to the advanced living room to follow High Definition and Surround Sound. As a result there is a growing array of competing technologies and work from various standards bodies,” said David Price, Vice President, MPEGIF and Vice President at Harmonic Inc. “It has therefore become a major theme of the next MPEG Industry Forum Master Class being held at CES 2010 in Las Vegas in January featuring leading executives from HBO, AT&T, Microsoft and other industry luminaries.”

For more information visit: www.mpegif.org