The Society of Motion Picture and Television Engineers (SMPTE) announced that leading 3D scientists, engineers and researchers who are laying the foundation for the next generation of 3D standards and technologies will present their latest findings at a scientific conference to be held July 13-14, 2010 at the Marriott Marquis Hotel in New York City.

According to the statement, the SMPTE International Conference on Stereoscopic 3D for Media and Entertainment will offer fresh, new scientific perspectives about the next generation of 3D acquisition, conversion, transmission and display technologies. Experts will address issues ranging from how to acquire 3D images without expensive mirror rigs, why some 2D-to-3D conversions look great and others do not and if broadcasters will have to run a cable for each eye to transmit 3D images effectively to when can consumers finally get rid of their 3D glasses.

“This is the first and only scientific conference to focus solely on the critical technologies needed for widespread and sustained 3D adoption,” said Pete Lude, SMPTE Executive Vice-President and conference program chair. “It’s information critical to media and entertainment CTOs and chief engineers as they make their long-term capital investments in 3D.”

For more information visit: www.smpte.org