Technicolor announced that it would open a new research lab dedicated to personalization of digitally delivered content and services in Palo Alto, California.

According to the statement, creation of the new lab is consistent with the company’s intention to leverage its positions among content creators and distributors in order to provide more innovative and engaging services to users, especially within the context of the digital home. It will also serve to enhance the company’s research skills in content discovery.

The new Technicolor research lab focused on content discovery and personalization will be based in Palo Alto, California, a decision supported by the company’s Scientific Advisory Board. The San Francisco Bay Area was selected for the scientific excellence of its universities, including Technicolor’s established relationship with Stanford, and for the potential for interaction within the Silicon Valley technology ecosystem.

The new Palo Alto lab is scheduled to open during the fourth quarter of 2010.

For more information visit: www.technicolor.com