Toshiba America Electronic Components, Inc. and its parent company Toshiba Corporation announced the launch of 8GB, 16GB and 32GB SDHC UHS-I cards compliant with the SD Memory Card Standard Ver. 3.0 (SD 3.0), UHS104.

According to the statement, Toshiba has also unveiled 4GB, 8GB and 16GB microSDHC UHS-I cards compliant with (SD 3.0), UHS50. Mass production of the new SDHC UHS-I cards and sample shipments of the new microSDHC UHS-I cards will start this November.

For more information visit: www.toshiba.com

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Unedited press release follows:

Toshiba to Launch the World’s Fastest SDHC Memory Card

– New SDHC UHS-I Cards are First to Achieve Read/Write Speeds up to 95MB/s and 80MB/s

– New microSDHC UHS-I Cards are First to Achieve Read/Write speeds of 40MB/s and 20MB/s

TOKYO and IRVINE, Calif., Sept. 2 — Toshiba America Electronic Components, Inc. and its parent company Toshiba Corporation (TOKYO: 6502), a leading innovator in NAND flash memory technologies and solutions, today announced the launch of 8GB (gigabyte)[1] 16GB and 32GB SDHC UHS-I cards compliant with the SD Memory Card Standard Ver. 3.0 (SD 3.0), UHS104. These new SD cards offer the world’s fastest[2] SDHC data read and write speeds. Toshiba also extended its industry leadership in memory card solutions by unveiling the world’s first 4GB, 8GB and 16GB microSDHC UHS-I cards compliant with (SD 3.0), UHS50.

Mass production of the new SDHC UHS-I cards and sample shipments of the new microSDHC UHS-I cards will start this November.

The new SDHC UHS-I Memory Cards are the world’s first memory cards compliant with SD 3.0, UHS104. With a maximum read speed of 95MB per second[3], and a write speed of 80MB per second, the products introduce a new level of ultra-fast read and write speeds to NAND flash based memory cards.

Toshiba’s new microSDHC UHS-I cards are the world’s first microSDHC memory cards compliant with SD 3.0, UHS50. They, too, offer the world’s fastest read and write speeds in their class: a maximum read speed of 40MB per second and a write speed of 20MB per second.

The specifications of the new cards combine increased data capacity with the fast data transfer rates essential for applications such as high speed continuous shooting of high resolution digital still cameras, video, and high speed transfers of HD content.

The high performance specifications announced by Toshiba will enable developers to use HD content in future generations of consumer products. By further enhancing the performance of its SD Memory Card line-up, Toshiba continues to lead the NAND flash memory market in removable card storage.

The expanded new card series will be featured at IFA 2010, in Berlin, Germany from September 3, and PHOTOKINA 2010, in Koln, Germany from September 21.

Outline of New SD Memory Cards

1. SDHC UHS-I Cards

2. microSDHC UHS-I Cards

Key Features

SDHC UHS-I Cards (32GB, 16GB, 8GB)

(1) Support UHS104, a new ultra high speed SD interface compliant with the new SD Memory Card Standard Ver. 3.0 (SD 3.0) which supports SD interface bus speeds up to 104MB per sec. enabling the industry’s first SDHC card with a maximum read speed of 95MB per second and a write speed of 80MB per second.

(2) Provide conventional SD interfaces—3.3V signal voltage for the DS mode (SD clock 25MHz and 12.5MB per sec) and the HS mode (SD clock 50MHz and 25MB per sec)—and are interoperable with existing SDHC host devices compliant with the SD Memory Card Standard Ver. 2.0 (SD 2.0).

(3) Integrate highly secure CPRM copy protection technology.

microSDHC UHS-I Cards (16GB, 8GB, 4GB)

(1) Support UHS50, a new ultra high speed SD interface compliant with the new SD 3.0 which supports SD interface bus speeds up to 50MB per second enabling the industry’s first microSD with a maximum read speed of 40MB per second and a write speed of 20MB per second.

(2) Provide conventional SD interfaces—3.3V signal voltage for the DS mode (SD clock 25MHz and 12.5MB per second) and the HS mode (SD clock 50MHz and 25MB per second)—and are interoperable with existing microSDHC host devices compliant with SD 2.0.

(3) Compliant with DDR 50 (SD Clock 50MHz) double data rate to achieve a bus transfer rate of 50MB/s compared with the existing HS mode at the same SD clock frequency.

(4) Integrate highly secure CPRM copy protection technology.

Specifications

1. SDHC Memory Cards

2. microSDHC UHS-I Memory Cards

*About Toshiba Corp. and TAEC

Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, distributors and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, discrete devices, displays, advanced materials, medical tubes, custom SoCs/ASICs, digital multimedia and imaging products, microcontrollers and wireless components that make possible today’s leading cell phones, MP3 players, cameras, medical devices, automotive electronics and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan’s largest semiconductor manufacturer and the world’s third largest semiconductor manufacturer (Gartner, 2009 WW Semiconductor Revenue, April 2010). Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing $68 billion.

For additional company and product information, please visit http://www.toshiba.com/taec/. For more information on TAEC memory products, visit memory.toshiba.com

Notes:

(1) Product density is identified based on the maximum density of memory chip(s) within the Product, not the amount of memory capacity available for data storage by the end user. Consumer-usable capacity will be less due to overhead data areas, formatting, bad blocks, and other constraints, and may also vary based on the host device and application.

(2) As of September 2, 2010

(3) Maximum read and write speed may vary depending on the host device, read and write conditions, and file size. For purposes of measuring read and write speed in this context, 1 megabyte or MB = 1,000,000 bytes. Maximum read and write speed may vary depending on the device, read and write conditions, and file size.

Information in this press release, including product pricing and specifications, content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable Toshiba product specifications. In developing designs, please ensure that Toshiba products are used within specified operating ranges as set forth in the most recent Toshiba product specifications and the information set forth in Toshiba’s “Handling Guide for Semiconductor Devices,” or “Toshiba Semiconductor Reliability Handbook.” This information is available at www.chips.toshiba.com, or from your TAEC representative.