Best Buy Canada Opens at Midnight for Gears of War 3

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Best Buy Canada announced that it is promoting the release of Gears of War 3 by hosting midnight launch events at store locations across Canada.

For more information visit: www.bestbuy.ca

Unedited press release follows:

Best Buy Canada Hosts Midnight Opening Events for Gears of War 3

20 stores across the country will open at midnight, launch parties at Cambie and Bay and Dundas locations

BURNABY, BC, Sept. 14, 2011 – Best Buy, Canada’s fastest growing retailer and e-tailer of consumer electronics, computers and entertainment products, will launch one of the most anticipated games of 2011 Gears of War 3 for XBOX 360 at midnight opening events on Tuesday, September 20 at participating locations.

To celebrate the excitement of the launch, XBOX Street Teams will be on location at the Cambie and Bay and Dundas stores the evening of Monday, Sept 19 for excited fans to have the opportunity to be the first to play Gears of War 3 and win lots of great prizes.

WHAT:
Created by Epic Games, Gears of War 3 lets you fight to save the human race in this third and final installation of Gears of War.

• Pre-order Gears of War 3 in advance and get 800 Reward Zone bonus points ($10 value), a Mechanic Baird download code, and a Gears of War toque.
• Trade 3 games and get credit for the full value of Gears of War 3

Launch parties at Cambie and Bay & Dundas:
• First to play opportunity with Xbox Street Teams
• Enter to win an XBOX 360 320GB Gears of War console bundle to be given away on-site
• Green Screen photo opportunity embedding you into the game
• Gears of War 3 in 3D on LG’s Cinema 3D TVs
• Giveaways of Gears of War Hoodies and Hats

WHEN:
Launch parties at Bay and Dundas and Cambie stores being at 9 p.m. on Monday, Sept 19th
Doors open at all midnight opening stores onTuesday, September 20 at 12:01 a.m.

WHERE:
Launch Parties: Toronto – 65 Dundas St. West (Bay and Dundas)
Vancouver – 2220 Cambie St. (Cambie and 6th Ave)

For full list of midnight opening locations and further information, please visit: http://www.bestbuy.ca/en-CA/category/gears-of-war-3/pc_gow.aspx

About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). We are Canada’s fastest-growing retailer and e-tailer of consumer electronics, computers and entertainment products. With over 70 Best Buy stores across Canada, we offer a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. Every day our employees are committed to helping deliver technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy Canada, visit www.BestBuy.ca.