Pandora Brings Advertising Network to Blu-ray Players
Pandora announced that it will now offer advertising inventory on in-home connected devices such as televisions, Blu-ray Disc (BD) players, table-top radios and digital media players.
Archive of posts filed under the Advertising, Promotion and Marketing category.
Kinect for Xbox 360 Attracts Advertisers
Microsoft Advertising announced that Chevrolet, Sprint and T-Mobile USA Inc. plan to launch Kinect for Xbox 360-related advertising campaigns, sponsorships and in-game product placements commencing Nov. 4, 2010.
Group Promotes Direct Mail Applications for Optical Discs
DiscMail Direct, an industry coalition representing manufacturers, packagers and creative services companies involved in the use of optical media for direct mail applications, has been announced. The group has also joined the Direct Marketing Association (DMA) and is managed by the Media & Entertainment Services Alliance (MESA).
Myxer and QD3 Team Up for DVD Mobile Campaign
Myxer and Quincy Jones III (QD3) announced they have teamed up on a new mobile entertainment campaign that shows the power of free mobile content downloads to drive sales of DVDs.
CrowdGather Completes CrowdBlu Social Media Campaign
CrowdGather, Inc. announced that it has successfully completed delivery of an integrated Blu-ray Disc-focused social media and advertising campaign to an undisclosed client.