Will Google TV Render Apple TV Irrelevant?
IMS Research announced that the capabilities and product reach of Google TV may render Apple TV largely irrelevant to consumers.
Archive of posts filed under the Market Research category.
Mobile DTV Viewers Favour Local Broadcasts
The Open Mobile Video Coalition (OMVC) announced that local TV broadcasts are strongly favoured by Mobile Digital Television (DTV) viewers participating in a consumer showcase of the technology now underway in Washington, DC.
iPad Not Cutting Into Computer Sales
The NPD Group announced that, according to its latest online survey, the iPad isn’t cutting into computer sales as only 13% of iPad owners surveyed bought an iPad instead of a PC, while 24% replaced a planned e-reader purchase with an iPad.
How Do Consumers Use Connected Devices?
The NPD Group announced that its latest report reveals how U.S. consumers are adopting connected devices and using digital content, as well as what motivates specific consumer groups to use connected devices and connect to, and purchase, content.
The Year of the Projector
Pacific Media Associates announced that the worldwide front projector market will grow to a total of 8.65 million units in 2010 from its 2009 level of 6.33 million units.
Life in the Wi-Fi Fast Lane
In-Stat announced that Wi-Fi chipsets will pass a billion units shipped annually by 2012 and devices with the largest revenue growth rate over the next five years will include mobile Internet devices, automotive applications, E-readers and DVD/Blu-ray Disc players.
Game Buyers Prefer Retail over Digital Distribution
Interpret LLC announced that its latest report, The Rise of Social Commerce, finds that 80% of gamers don’t purchase games digitally and the 20% that do also purchase more games at retail than their non-downloading counterparts.
Nielsen and CTAM Focus on the 3D TV Experience
The Nielsen Company and the Cable & Telecommunications Association for Marketing (CTAM) announced the release of their latest research report, Focusing on the 3DTV Experience. According to the statement, although most consumers love the experience of 3D TV, this research has uncovered concerns that suggest the technology faces some early challenges, including issues with the …
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Slow TV Sales Fuel LCD Panel Oversupply
iSuppli Corp. announced that shipments of large-sized Liquid Crystal Display (LCD) panels vastly exceeded end-market sales of televisions, monitors and notebook PCs in the first half of 2010, spurring a major buildup of inventory.
Apple TV Faces Tough Market
IMS Research announced that Apple’s latest iteration of Apple TV may face a more challenging market than its predecessors. According to the statement, previous versions had difficulties gaining traction and the new and improved Apple TV may encounter a similar fate.
UK HDTV Owners Twice as Likely to Buy 3D TV
Strategy Analytics announced that Britons who already own a high definition television set (HDTV) are more than twice as likely to buy a 3D television within the next twelve months as those who have not yet bought an HDTV, according to a survey of 700 UK consumers. According to the statement, these findings challenge the …
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