Parks Associates announced that one of its surveys reports that 64% of U.S. broadband households have at least one consumer electronics device connected to the Internet.
For more information visit: www.parksassociates.com
Unedited press release follows:
Nearly Two-Thirds of U.S. Broadband Households Have at Least One CE Device Connected to the Internet
Roku, LG, Silicon Image, HDMI, Cisco, NETGEAR, and Verizon to Speak at CONNECTIONS™: The Premier Connected Home Conference
DALLAS, TX–(Apr 30, 2014) – A 1Q 2014 consumer survey by Parks Associates finds 64% of U.S. broadband households have at least one consumer electronics device connected to the Internet, which could include a smart TV, Blu-ray player, game console, set-top box, a digital media receiver, or Google Chromecast.
“The percentage of U.S. broadband households with multiple connected CE devices in use continues to increase, with game consoles still leading the way,” said Barbara Kraus, Director of Research, Parks Associates. “Nearly 50% of U.S. broadband households connect a game console to the Internet to access online content and applications, while 24% have a connected smart TV.”
The research shows 21% of U.S. broadband households use a Blu-ray player to connect to the Internet, 16% connect via a streaming media player, and 5% use Google’s Chromecast device.
Kraus will moderate two sessions focused on the connected CE market at Parks Associates’ 18th annual CONNECTIONS™: The Premier Connected Home Conference, May 13-15, San Francisco.
“The Changing Role and Revenue Potential of Connected CEs,” May 13, 2:30 p.m., will feature the following speakers:
• Jim Funk, SVP Product Management, Roku
• Kurt Hoppe, Director, Innovation and New Business, LG
• Brett Sappington, Director, Research, Parks Associates
• Rob Tobias, Senior Director, Strategic Marketing and Standards, Silicon Image, Inc.
• Stephen Venuti, President, HDMI Licensing
“Tomorrow’s Set-top Boxes,” May 15, 11:30 a.m., will feature the following speakers:
• Naveen Chhangani, Director, Product Management, NETGEAR
• Anthony Citrano, VP Communications & Chief Evangelist, Verizon EdgeCast
• JT Taylor, Senior Manager Video Marketing, Cisco Systems, Inc.
• Andrew Ferrone, VP of Pay TV, Roku
“Every connected device category can connect to the Internet and stream content, but there is no one super device that will push the other devices out of the market, at least not in the next three to five years,” Kraus said. “Most devices have consumer uses other than streaming; the one device that is single purpose — streaming media players — is low cost and effective in extending online content to TVs. As companies seek to take advantage of new monetization opportunities in advertising, content promotion, and other areas, the number of categories of streaming devices, as well as cross-ownership, ensures that there will be heavy competition for the new revenue streams, requiring companies to develop winning business models. At CONNECTIONS™, we will explore the different roles emerging for the categories of connected CE devices and the impact of future innovations such as 4K.”
CONNECTIONS™ keynotes include executives from ARRIS, AT&T, Ericsson, iControl Networks and Cisco Systems.
CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsor Cisco; Reception Sponsor iControl Networks; Silver Sponsors Amdocs, Lowe’s, Qualcomm, and Support.com; Bronze Sponsors ADT, Affinegy, Arrayent, HDMI, INSTEON, Logitech Harmony, NETGEAR, PlanetEcosystems, Silicon Image, and Z-Wave; Program Guide Sponsor NAGRA; Breakfast Sponsors Ayla Networks and GreenWave Reality; and Break Sponsors AlertMe, Honeywell, Linear, and SmartRG.
About CONNECTIONS™
The 18th annual CONNECTIONS™: The Premier Connected Home Conference will take place May 13-15, 2014, at the San Francisco Airport Marriott Waterfront. Hosted by research firm Parks Associates, CONNECTIONS™ features research presentations, keynotes, and interactive sessions focused on emerging technologies, value-added services, marketing strategies, and business models for the entertainment and smart home industries.
The event provides interactive discussions, data on consumer trends, and market analysis, with strategic insights from industry players on entertainment, mobile, and smart home market segments. The event also features a showcase area where attendees can preview demos from event sponsors.