Christie Digital announced that it is continuing its sponsorship of the Toronto International Film Festival (TIFF) by providing the event with multiple digital cinema projectors.
For more information visit: www.christiedigital.com
Unedited press release follows:
Digital Cinema Projectors at TIFF Sponsored by Christie Digital for 12th Straight Year, Transforming Festival From Film to Digital Projection Technology
Rising expectations from the world’s filmmakers for screenings on the highest digital quality available met by the performance standards of Christie projectors.
Kitchener, Ont. — July 26, 2012 — Christie®, a world leader in advanced cinema technologies, today announced its continued sponsorship of the Toronto International Film Festival® by providing multiple Christie Solaria™ Series digital cinema projectors.
Recognized around the world for presenting the best of international and Canadian cinema to film lovers, the Festival screens more than 300 films from 60+ countries during its 11-day program September 6-16, in addition to offering year-long programming. This year represents Christie’s 12th year as the official projection sponsor, supporting The Festival’s mission of transforming the way people see the world through film. In 2011, The Festival selected Christie’s industry-leading Christie Solaria 4K DLP Cinema® projector for screening filmmakers’ Ron Fricke’s and Mark Magidson’s 70mm movie Samsara –marking the first 4K screening at The Festival, while Francis Ford Coppola’s movie Twixt was shown in 3D on a Christie CP2230 4K-ready DLP Cinema projector.
“The explosion of digital cinema technology has provided the industry with accessibility while meeting the rising demand of filmmakers around the world who want their films screened in the highest digital quality available,” said Diane Cappelletto, The Festival’s Director of Technical Production. Cappelleto adds: “Transforming many of our screens to digital format was made possible with the support of Christie, whose digital projectors are recognized worldwide for performance and reliability. We value Christie’s exceptional image quality and expert service to help make the Festival successful every year.”
“Throughout Christie’s long-standing partnership with The Festival, we have seen a growing use of digital projection technology for screenings. Last year, the sold-out documentary “Samsara” was screened in 4K,”said Kathryn Cress, vice president, Global and Corporate Marketing, Christie. “With its international flavor, The Festival truly transforms the way people see the world, and Christie is proud to support it as it transitions from what was once a film-only industry to one predominantly digital,” adds Cress.
Christie digital projectors are used by leading Festivals around the globe. This year, Christie renewed its official technical sponsorship of the Festival de Cannes for the next three years, a position it has held since 2006. In addition, Christie was the exclusive projection sponsor of the “Water for Elephants” screening at the opening gala of the 14th Shanghai International Film Festival last year. Today, Christie equipment is found in more than half of all digital projection rooms – about 33, 000 projectors in use.
Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker’s vision in stunning 3D HFR quality. For more information visit http://www.higherframerates.com.
About Christie®
Christie Digital Systems Canada Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan. Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit http://www.christiedigital.com.