DIRECTV Unveils Latest 3D Offerings

DIRECTV announced its its latest lineup of 3D offerings available on n3D, powered by Panasonic and DIRECTV CINEMA.

For more information visit: www.directv.com


Unedited press release follows:

DIRECTV Wraps Up the Ultimate 3D Programming Lineup This Holiday Season

‘Despicable Me,’ ‘Shrek Forever After’, ‘The Last Airbender’ and ‘Disney’s A Christmas Carol’ Are Among the Hit Movies that Will be Available in 3D on DIRECTV CINEMA™

In Addition, DIRECTV will Offer the Exclusive 3D Broadcast of Macy’s Presents Jessica Simpson: Happy Christmas Special and the Vancouver 2010 – Stories of Olympic Glory Documentary on n3D™, Powered by Panasonic

EL SEGUNDO, Calif.–DIRECTV is making the decision to purchase a 3DTV an easy one with its lineup of 3D Hollywood blockbuster movies and exclusive holiday specials and documentaries, available on n3D™, powered by Panasonic and DIRECTV CINEMA™.

n3D and DIRECTV CINEMA’s 3D offerings are all powered by Panasonic. Beginning this December, DIRECTV customers will have access to a variety of new 3D releases for $6.99 each and 3D library movie titles for $4.99 each, on DIRECTV CINEMA (Ch. 104). Titles include:

* The Last Airbender 3D (Dec.)
* Despicable Me 3D (Jan.)
* Step Up 3D (Dec.)
* Shrek Forever After 3D (Jan.)
* Disney’s A Christmas Carol 3D (Dec.)
* Saw VII 3D ((Jan.)
* Bolt 3D (Dec.)
* Alpha & Omega 3D (Jan.)
* Chicken Little 3D (Dec.)
* Meet the Robinsons 3D (Jan.)
* Scar 3D (Dec.)
* Grand Canyon: River at Risk 3D (Jan.)

”With up to a dozen of the most popular 3D movies available on DIRECTV and ‘Black Friday’ right around the corner, there is no better time for consumers to put that 3DTV set at the top of their holiday shopping list,” said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV. “Experiencing a Hollywood feature film in 3D in the home is truly the essence of what 3DTV technology was made for, and now DIRECTV customers can share this new phenomenon with their whole family right in their living room.”

In addition to the 3D movie lineup, DIRECTV will also offer exclusive access to the Macy’s Presents Jessica Simpson: Happy Christmas Special and the Vancouver 2010 – Stories of Olympic Glory documentary beginning this December on n3D™, powered by Panasonic. The Macy’s Presents Jessica Simpson: Happy Christmas Special is set in the historic Roseland Ballroom in New York City and features guest appearances by singer/songwriter legend Carly Simon on “God Rest Ye Merry, Gentleman” with John Forte on guitar, and pop sensation and sister, Ashlee Simpson-Wentz, on “Happy Christmas.”

The Vancouver 2010 – Stories of Olympic Glory is among the first-ever 3D sports documentaries and the first produced on the Olympic Games. The film features stories from the 2010 Vancouver Olympic Winter Games including: The Opening Ceremonies; America’s Apolo Ohno in Men’s Short Track Speed skating; Russia’s Yevgeni Pluschenko and USA’s Evan Lysacek in Men’s Figure Skating; and the story of China’s pairs figure skaters, Shen Xue and Zhao Hongbo, and their coach, Yao Bin.

DIRECTV’s exclusive 3D channel, n3D™ powered by Panasonic, is available at no additional cost to millions of DIRECTV HD customers. In addition to exclusive 3D coverage of special events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis Championship, n3D customers also have access to exclusive, original 3D programming such as “Guy’s Big Bite” in 3D and “Guitar Center Sessions.”

DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV. For more information on n3D™ powered by Panasonic or DIRECTV CINEMA™, please visit www.DIRECTV.com/3D or www.DIRECTV.com/cinema.

About DIRECTV
DIRECTV (NASDAQ:DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 27 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.9 million customers access to over 160 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.1 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.