The Digital TV Group (DTG), the industry association for digital television in the UK, announced it plans to lead the development of a UK standard for 3DTV products and services.

According to the statement, in 2009 the DTG launched the UK’s first industry consultation on 3DTV to gain its members’ views on the technological feasibility and viability of the technology, and the role in which the DTG should play in its development.

Simon Gauntlett, Technology Director at the DTG, said: “Since the launch of our consultation, 3D has evolved from an emerging technology limited to cinema into a compelling home entertainment proposition—with broadcasters set to launch 3D services as early as this year and technical standards approved for 3-D Blu-ray and HDMI — what is currently missing is a standard for delivering 3D to the home via broadcast or IP delivery.”

“Our 3D consultation revealed members had concerns over uncertainties over standards for 3D and clearly told us the DTG should assume a leadership role in developing an approved, open standard for broadcast 3D,” commented Gauntlett. “Following our ground-breaking work bringing HD to the UK terrestrial TV platform and our ongoing development of a specification for connected TV, the DTG and our membership recognise that 3DTV is the next logical evolutionary step for digital television. We are looking forward to working with our members and with international standards bodies to turn this exciting technology into a robust and viable consumer proposition.”

For more information visit: www.dtg.org.uk