The Entertainment Identifier Registry (EIDR) announced that several of its members will participate in a panel discussion at the Digital Asset Management Conference, which will be held March 2-3, 2011 in Universal City, CA.

For more information visit: www.eidr.org ; www.createasphere.com

Unedited press release follows:

EIDR to speak about Universal Unique IDs at Digital Asset Management Conference

Digital Asset Management Conference March 2-3, 2011

Universal Hilton | Universal City, CA

Please join us at the Digital Asset Management Conference and Expo on March 2-3, 2011.

EIDR on a panel on Universal Unique Identifiers

Kip Welch (EIDR President), Josh Kline (Deluxe, EIDR Member), and Jeff Stevens (Warner Bros., EIDR Member) will be participating in a panel discussion: “Universal Unique ID – It’s about DAM time!”. This session features experts from various participants in the digital media supply chain who will address key use cases, benefits, and implementation challenges for Universal Unique Identifiers.

EIDR Coffee Break with Exhibitors – EIDR members will be on hand to help answer your questions.

Register now for the Digital Asset Management Conference and Expo on March 2-3, 2011—and become part of the community shaping the future of Digital Asset Management.