Future Shop announced that it is promoting the release of the Nintendo 3DS by hosting midnight launch events at its downtown stores in Toronto and Vancouver on March 26, 2011.

For more information visit: www.futureshop.ca

Unedited press release follows:

Future Shop hosting Midnight Madness openings for Nintendo 3DS

Downtown stores in Toronto and Vancouver celebrating release of glasses-free 3D enabled gaming handheld

Announcement highlights:

* On Saturday, March 26, 2011, Future Shop is opening its doors of its downtown stores in Toronto and Vancouver at 11:59 p.m. local time to offer eager customers the new Nintendo 3DS.

* Nintendo Canada is hosting interactive launch parties in both cities. Customers will be led to downtown Future Shop stores to be among the first Canadians to own and experience the Nintendo 3DS. Customers in line at the two participating Future Shop store locations have chances to win $400 gift cards, more than covering the cost of the Nintendo 3DS, games and accessories.

* Media in Toronto and Vancouver are invited to document the excitement of the Nintendo 3DS launch at Future Shop’s downtown stores.

BURNABY, BC, March 16 – On Saturday, March 26, 2011, Future Shop, Canada’s largest retailer and etailer of consumer electronics, is opening its doors of its downtown stores in Toronto and Vancouver at 11:59 p.m. local time to offer eager customers the chance to get their hands on the Nintendo 3DS.

One of this year’s most exciting gaming technologies, Nintendo 3DS offers two screens – one of which requires no glasses to view in 3D, a telescopic stylus pen, motion and gyro sensors to detect motion, and much more. The Nintendo 3DS retails for $249.99 and is available now for pre-order in two colours at www.futureshop.ca.

Media invited to document the excitement

Nintendo Canada is hosting interactive launch parties in Toronto and Vancouver where customers will be led to downtown Future Shop stores before midnight to be among the first Canadians to own and experience the Nintendo 3DS. Customers in line at the two participating Future Shop store locations have chances to win $400 gift cards, more than covering the cost of the Nintendo 3DS, games and accessories.

When:
Saturday, March 26, 2011
Nintendo’s launch parties start at 6:00 p.m. local time
Doors of Future Shop stores in downtown Toronto and Vancouver open at 11:59 p.m. local time

Who:
Hundreds of customers participating in the Nintendo 3DS launch events in downtown Toronto and Vancouver

Where:
In Toronto:
Yonge-Dundas Square
Midnight Madness openings at 11:59 p.m. EST: Future Shop – 325 Yonge St. (at Dundas St.)

In Vancouver:
TD Square (Granville at Georgia)
Midnight Madness openings at 11:59 p.m. PST: Future Shop – 798 Granville St. (at Robson St.)

Video and photo opportunities for media:

* Excited customers playing the Nintendo 3DS for the first time.
* Hundreds of customers lining up outside Future Shop to purchase the Nintendo 3DS.
* First customer purchases of the Nintendo 3DS.

For more information, please visit www.futureshop.ca.

About Future Shop
With 146 stores across the country and the nation’s premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada’s largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website, Futureshop.ca, to deliver unparalleled content about the products it sells.