Sonic Solutions announced that Haier has chosen the RoxioNow platform to provide its customers access to a broad library of Hollywood entertainment.

According to the statement, as part of the agreement, entertainment services powered by the RoxioNow platform will deliver movies and TV shows over the web to a new line of Haier-branded Blu-ray Disc players and HDTVs (pending final device review by content providers).

“Digital movie services powered by the RoxioNow platform will play an important role in our next-generation connected devices and help make it easy for consumers to browse, purchase and enjoy the best in digital entertainment from the comfort of their living rooms,” said Doug Lane, President of Haier Digital Products Group for the Americas. “Our partnership with Sonic helps us continue to lead the way in product innovation and meet the demands of our customers looking for a richer home entertainment experience.”

“With its broad placement at major retail outlets, Haier will help to significantly raise awareness for over-the-top video services and further fuel consumer adoption,” said Mark Ely, Executive Vice President of Strategy, Sonic Solutions. “Sonic will continue to help companies launch compelling digital offerings and expand device support in order to establish over-the-top video services as the most flexible and convenient entertainment choice for consumers.”

For more information visit: www.sonic.com ; www.haieramerica.com