Hisense Group announced its new 4K Ultra High-Definition (Ultra HD) ULED H10 series curved Smart TV.

For more information visit: www.hisense-usa.com

Unedited press release follows:

Hisense Launches 4K ULED(TM) H10 Series Curved Smart TV – 65″ Class

NEW YORK, Aug. 27, 2015 — Hisense launched their Hisense 4K ULED H10 Series Curved Smart TV – 65″ Class at an event held at the Edison Ballroom and hosted by NBC Sports commentator Leigh Diffey. ULED is a game-changing LCD display technology from the Chinese electronics company.

During the presentation, Hisense made it clear that the ULED TVs were there to compete with the picture quality of OLED TV and SUHD® TV at a lower price.

The Curved 4K ULED TV offers a wide dynamic range for a more detailed, clearer and sharper image. The backlight control technology allows brightness control across 240-zones instead of over the entire display. With “Smart peaking”, the Hisense ULED enhances black-to-black response time and allows the LED backlight to boost the peak brightness of individual zones. In addition, the Curved 4K ULED TV has dark field image enhancement which highlights specific bright details in the dark areas of an image bringing a more true-to-life picture on screen.

The Curved 4K ULED TV features 3M™ Quantum Dot Enhancement Film (QDEF) technology that produces over 100% of the current color standard which results in a wider color gamut for richer, more vivid and broader range of colors and hues. This enhances the range of colors on the screen and allows users to see more colors than ever before.

With a 3840×2160 resolution and 120Hz refresh rate, the Curved 4K ULED TV displays stunning details on screen, making a more fluid picture and giving users an immersive viewing experience with a luxury design in the comfort of their home.

When designing the TV, Hisense added a curvature to the screen to match the curve of your eye providing more depth and viewing angles. The curve enhances the picture quality and allows for a true cinema-like home entertainment experience.

“At Hisense we are constantly pushing ourselves to develop innovative technology to keep our products in the forefront of an ever changing world,” said Dr. Lin Lan, EVP of Hisense Group, and General Manager of Hisense International Co., Ltd. “We are proud to showcase our Curved 4K ULED TV and believe that it will bring our customers the superior quality they want at an affordable price.”