LaCie announced that it has introduced its new $130 silver plated Galet 4GB USB flash memory key.
For more information visit: www.lacie.com
Unedited press release follows:
Christofle and LaCie Reveal Luxury for Every Day: Galet USB Key
January 20, 2011
Today, two distinguished brands, Christofle and LaCie, introduce an elegant object for your digital belongings – Galet, design by Christofle. With its beautiful pebble shape and magnificent silver-plating, the Galet is a conversation piece that proves beauty and functionality can easily co-exist in our daily lives.
Changing the definition
The Galet is a new way of thinking about personal technology. Like a designer watch or a luxury pen, the Galet is an essential accessory.
Hand-crafted in France, each piece is individually plated with precious silver through Christofle’s 150 year-old silvering process. Then it is carefully inspected for a smooth finish and radiant polish, which guarantees its excellence. The Galet is assembled and hand-packed in a charming gift box at LaCie’s factory in Paris, ensuring each Galet represents the finest presentation and quality. Once the process is complete, the result is a timeless gift that will bring convenience and luxury to one’s daily life.
Mobility made chic
The Galet is a collector of photo and music memories. It is a beautifully simple USB solution to keep your cherished files close and accessible. The Galet’s pebble shape easily fits into your life – in your pocket, on your key chain, or even around your neck – so you can take it with you wherever you go.
“The spirit and philosophies of Christofle and its luxury brand, combined with the technical expertise of LaCie, have come together to transform a universal technology into an object that is as beautiful and simple as a treasured piece of jewelry,” said Luc Pierart, Business Unit Manager, Consumer Peripherals, LaCie “Each time you open it, its mystery is revealed – an elegant USB key.”
Availability
The Galet comes in 4GB and includes LaCie’s Private-Public software with password protection. The Galet is will be available for $130 in Christofle boutiques worldwide, as well as the LaCie Online Store. For more product information, visit www.lacie.com.
About Christofle
Since its founding in 1830, the French luxury brand Christofle has sustained its unique know-how of silvercraft. While continuously modernizing techniques and applications throughout the years and collaborating with renowned designers, Christofle’s exceptional collections include jewelry, accessories, cutlery, baby gifts, decoration and exceptional Haute Orfèvrerie pieces. Discover the range on www.christofle.com.
About LaCie
With operations in the Americas, Europe and Asia, LaCie is a leading manufacturer of storage devices for PC, Apple, and Linux. LaCie has differentiated itself through sleek design and remarkable technical performance. Find out more about our products at www.lacie.com.