LCD TVs and Personal Computers Defy Declining CE Sales Trends

Parks Associates announced that the percentage of U.S. broadband households purchasing CE continues to decline year over year, falling from 87% in 2007 to 76% in 2009.

According to the statement, this continuing trend of declining sales looks grim for CE manufacturers, but Parks Associates, which will host CONNECTIONS: The Digital Living Conference and Showcase on June 8-10 in Santa Clara, indicates specific categories, including LCD TVs and personal computers, have actually exceeded their expected sales.

“Already over one-half of households are spending less on CE in 2010 than they did the year before,” said Kurt Scherf, vice president, principal analyst, Parks Associates. “The recession has deeply affected consumer spending, but several product categories have defied the downward trend. Industries can develop new revenue streams by building off of these devices, such as Web-based apps or 3D programming for connected LCD TVs or support services bundled with a new computer purchase.”

CONNECTIONS will feature multiple sessions in the Consumer Electronics track discussing the state of the market and business strategies to leverage these devices:

* Design Elements for Connected CE
* Monetizing Connected CE
* The Future of the Set-top Box
* 3DTV

The panels will feature speakers from 2Wire, Actiontec Electronics, ActiveVideo Networks, Allegro Software Development Corporation, BigBand Networks, BridgeCo, Cisco Systems, Gigle Networks, Motorola, Orange/France Telecom Group, PacketVideo, ProVision, RedMere, Roxio CinemaNow, Technicolor, Xpand, Yahoo!, and Zenverge.

CONNECTIONS will also feature the keynote presentation “TV Technology in the New Age of Consumer Buying,” from Scott Birnbaum, Vice President, Samsung LCD Business, on June 9 at 10:00 a.m.

For more information visit: www.connectionsus.com