LOVEFiLM announced it has launched the latest extension of its service in the direct-to-TV market on new Samsung TVs.

According to the statement, the LOVEFiLM service is now available through a user interface on all Internet@TV Samsung TV models, with Blu-ray players and home cinema systems to follow at a later date. From today, members of LOVEFiLM on unlimited subscription packages can access movie titles instantly via their remote control, in addition to the rental by mail and existing watch online services.

Members will be able to scroll through titles on the page, use a left hand navigation to search through categories including ‘Pick of the Week’, ‘Most Watched’ and ‘Highest Rated’, view ratings as well as searching through the LOVEFiLM instant offering by title, actor and genre.

Simon Calver, Chief Executive of LOVEFiLM, said, “We’re extremely excited about our dynamic developments in the direct-to-TV market. Partnering with Samsung to offer more value, choice and convenience to our members, and stream movies directly to the TV is another massive development for LOVEFiLM. We have thrived from leading innovation in the entertainment sector and look forward to introducing LOVEFiLM on many more platforms.”

Andy Griffiths, Vice President, Consumer Electronics, Samsung UK said, “Samsung is delighted to launch the LOVEFiLM application as a great addition to our ever expanding Internet@TV service. To be able to offer such a well known, innovative and popular service on our TVs is a great asset for our customers and will certainly enhance the viewing experience for them. We aim to offer the best hardware in the consumer electronics market and with applications such as this, Samsung is truly one of the leaders in this market.”

For more information visit: www.lovefilm.com