LOVEFiLM announced that it has signed an agreement with Widevine, naming Widevine as LOVEFiLM’s preferred provider of digital rights management (DRM) and video optimization solutions.

According to the statement, tugs agreement with Widevine will see LOVEFiLM further develop its digital content to be playable on many new devices, ensuring the largest possible audience for future use. Widevine’s DRM, adaptive streaming and virtual-DVD like trick play technologies will ensure the video remains both secure and at the best possible quality.

The Widevine platform is deployed by major Internet content services and large cable, satellite and telecommunication companies launching over-the-top strategies. The solution is natively supported in nearly all major brands and types of network connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more.

In addition to offering its 1.4 million members access to over 67,000 titles for rental, LOVEFiLM already offers thousands of films and TV shows available to ‘Watch Online’ via the LOVEFiLM Player and on connected devices including SONY BRAVIA and Samsung TVs.

LOVEFiLM Group Digital Officer Lesley Mackenzie said, “Our agreement with Widevine signifies our passion for offering high-quality digital content to our members by giving them the widest possible platform choice, value and convenience. Widevine’s impressive DRM knowledge and adaptive streaming solutions are respected industry-wide, and they are a great partner to help us continue our rapid growth in this sector.”

Widevine Chief Executive Officer Brian Baker added, “Widevine is pleased to be working with LOVEFiLM enabling their customers to have the highest quality video experience while viewing LOVEFiLM content on a wide array of devices. Now customers of LOVEFiLM can have the flexibility to watch Hollywood content on the device of their choice.”

For more information visit: www.lovefilm.com; www.widevine.com