Sony and LOVEFiLM (Europe) announced an agreement that allows LOVEFiLM members to instantly watch thousands of titles directly through the new Sony BRAVIA Internet Video TVs, Blu-ray Disc (BD) players and Blu-ray Home Theater kits.

According to the statement, the partnership between the two companies will extend the reach of titles streamed from LOVEFiLM directly into the living room, making it easier than ever for entertainment fans to instantly watch LOVEFiLM content. Unlimited LOVEFiLM subscribers will be able to select the service as an icon on the Sony menu bar of Sony Internet Video devices, search for titles through categories such as genre or ‘most watched’ and eventually manage their DVD and Blu-ray rental lists through the TV.

Simon Calver, Chief Executive of LOVEFiLM, said, “LOVEFiLM has changed the face of entertainment in Europe with our famous online DVD rental service. Now our powerful combination of instantly available digital content and DVD & Blu-ray rental is another huge enhancement of the value, choice and convenience proposition. Being able to take this service directly into the living room with Sony, enabling members to have access to thousands of instantly available titles is an immensely exciting development. We expect to roll out the delivery platforms and continue to invest in digital content in the coming months.”

Christian Brown, Senior Category Marketing Manager for Sony, said, “BRAVIA Internet Video marks a fantastic paradigm shift in home entertainment, now offering UK consumers the ability to watch content from a wide variety of partners when they want, rather than when the schedules dictate. We are really excited to be partnering with LOVEFiLM to bring its fantastic service to Sony devices and look forward to developing this service and others over the coming months.”

For more information visit: www.lovefilm.com