Technicolor announced that it has entered into an agreement with Marcus Theatres to install Technicolor 3D (35mm film-based 3D system) on 15 screens at select theatre locations.
For more information visit: www.technicolor3D.com ; www.marcus75.com
Unedited press release follows:
Technicolor and Marcus Theatres® Pact to Deploy Technicolor 3D
Technicolor’s 3D-on-film solution to be installed at select Marcus Theatres locations
PARIS & HOLLYWOOD–Technicolor (Euronext Paris: FR0010918292) (NYSE: TCH) today announced it has entered into an agreement with Marcus Theatres® to install Technicolor 3D, the 35mm film-based 3D system, on 15 screens at select theatre locations. The Technicolor 3D system utilizes a next-generation 3D projector lens and film prints created with patent-pending digital processes which optimize the motion picture image for 35mm 3D projection.
Headquartered in Milwaukee, Wisconsin, Marcus Theatres is the sixth largest movie theatre circuit in the United States. Marcus Theatres currently owns or manages 684 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio.
“Technicolor has been an outstanding partner to both distributors and exhibitors for almost a century, providing essential services and technology. And now once again, Technicolor is providing an inexpensive, alternative 3D solution to facilitate the installation and exhibition of 3D in theatre locations not quite ready for digital,” noted Bruce J. Olson, President of Marcus Theatres.
“For 75 years Marcus Theatres has been an industry leader in delivering high-quality presentations and the latest innovations,” said Joe Berchtold, President of Technicolor’s Creative Services division. “We’re proud that Marcus Theatres has selected Technicolor 3D to bring the 3D experience to its customers.”
Technicolor 3D is currently installed on more than 300 screens in North America, and has recently launched internationally in the United Kingdom, Germany, Italy, Spain, and Japan. The format was initially launched in theatres in March 2010. To date, nine films have been released in the format, including features from DreamWorks Animation, Lionsgate, Paramount Pictures, Universal Pictures, Warner Bros., and The Weinstein Company. Upcoming titles planned for release in the Technicolor 3D format include Jackass 3D, Saw 3D, Megamind, and Yogi Bear.
How Technicolor 3D Works
Technicolor 3D employs a proprietary production-to-projection system that leverages 35mm film projectors, in use today by the majority of U.S. and international theatres, to deliver a high-quality 3D presentation to moviegoers. A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen. The solution works with circular polarized glasses–identical to those used for digital cinema 3D–to translate the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content.
Technicolor is a company listed on NYSE Euronext Paris and NYSE stock exchanges, and this press release contains certain statements that constitute “forward-looking statements” within the meaning of the “safe harbor” of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecasted or implied by such forward-looking statements. For a more complete list and description of such risks and uncertainties, refer to Technicolor’s filings with the U.S. Securities and Exchange Commission and its filings with the French Autorité des marchés financiers.
About Technicolor
With more than 95 years of experience in entertainment innovation, Technicolor serves an international base of entertainment, software, and gaming customers. The company is a leading provider of production, postproduction, and distribution services to content creators and distributors. Technicolor is one of the world’s largest film processors; one of the largest independent manufacturers and distributors of DVDs (including Blu-ray Disc); and a leading global supplier of set-top boxes and gateways. The company also operates an Intellectual Property and Licensing business.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the sixth largest theatre circuit in the United States and currently owns or operates 684 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin. For more information, visit the Marcus Theatres website at www.marcustheatres.com. The company is celebrating its 75th anniversary in 2010.