The Open Mobile Video Coalition (OMVC) announced that its members elected Vincent L. Sadusky as the organization’s new president.
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Unedited press release follows:
Open Mobile Video Coalition Elects Vincent Sadusky as President, Adopts Action Plan for 2011
Washington, D.C. Showcase Demonstrates High Consumer Enthusiasm, Broadcasters Station Rollouts Continue as Top Priority
WASHINGTON–The Open Mobile Video Coalition this week elected LIN Media President and CEO Vincent L. Sadusky as its president, succeeding Brandon Burgess, CEO of ION Media Networks, who has led the organization since its inception in 2007. The OMVC also endorsed an action plan for 2011 that emphasizes continued technical advancements in the Mobile Digital Television (Mobile DTV) infrastructure to complement expanded broadcaster roll-out plans for Mobile DTV.
Burgess, who will continue to serve on the OMVC Executive Committee as Immediate Past President, noted the significance of Sadusky’s election to lead the organization.
“We just passed the one-year anniversary of formal adoption of the Mobile DTV standard and the beginning of large-scale implementations of that standard by TV broadcasters throughout the U.S. Vince Sadusky has been a leader in developing both digital broadcasting and mobile platforms throughout LIN’s seventeen markets, so he is the perfect choice to lead the OMVC in this next phase of Mobile DTV development,” Burgess said.
The OMVC Board’s action plan recognized the importance of the ongoing Consumer Showcase of Mobile DTV in the Washington, D.C. market area, in which nine Washington-area TV stations are providing programming to selected residents using Mobile DTV-equipped prototype Samsung Moment phones, Dell Inspiron Mini 10 netbooks, and LG Mobile DTV/DVD Players. Consumer feedback from the Showcase has been enthusiastic, with particular interest in mobile reception of local news. The OMVC board endorsed the idea of using the Showcase infrastructure as an ongoing test-bed for Mobile DTV in order to continue technical refinements in the Mobile DTV product.
“We have more than 70 TV stations providing Mobile DTV content at present and look forward to a dramatic increase in that number throughout the remainder of 2010 and into 2011,” Sadusky said. “I am excited about the opportunity to help the OMVC expand this market and bring the benefits of Mobile Digital Television to even more of the American viewing audience,” he added.
Sadusky said that the OMVC’s mission will expand to include development of broadcaster best practices and guidelines resources for systems implementation, Electronic Service Guides, system announcements, audience measurement, and other technical details. OMVC also plans to work with receiver manufacturers to benchmark and enhance performance.
ABOUT THE OPEN MOBILE VIDEO COALITION
Representing nearly 900 TV stations across the country, the Open Mobile Video Coalition is a voluntary association of television broadcasters whose mission is to accelerate the development of mobile digital television in the United States. The OMVC is composed of 36 members that own and operate over 500 commercial television stations, as well as the Association of Public Television Stations, Corporation for Public Broadcasting and the Public Broadcasting Service, which represent an additional 360 public television stations. Membership in the OMVC is open to all U.S.-based television broadcasters.