Pandora announced it is launching a new HTML5 website (tv.pandora.com) to serve up its Internet radio service to game consoles, TVs and Set-Top Boxes of all stripes.
For more information visit: www.pandora.com
Unedited press release follows:
Pandora Launches Next Generation TV Experience for Music Entertainment in the Living Room
tv.pandora.com available now through Internet Explorer on Xbox 360
OAKLAND, Calif., June 5, 2013 — Building on its success in the connected device space, Pandora (NYSE: P), the leading internet radio service, today unveiled tv.pandora.com, the company’s next generation experience for the TV and latest innovation in delivering the best personalized radio to millions of listeners in their living rooms. Having launched on a single connected Blu-ray player in 2008, Pandora is now available through more than 1,000 partner integrations including more than 900 consumer electronics devices, ranging from smart TVs to streaming media players and home stereo systems. More than 10 million people have enjoyed Pandora through an internet connected TV or set top box alone.
Optimized for a 10-foot experience, tv.pandora.com is standards-based and embraces next generation TV, game console and set top box architectures that support open web standards. Today, tv.pandora.com runs perfectly from the browser on existing Xbox 360® game consoles and the system will spread to other TV’s, game consoles and set top boxes as more vendors bring standards-compliant devices to market in the coming months. The new experience features easy navigation with controls and displays designed specifically for the big screen and users can easily log on to Pandora to enjoy their personalized radio stations, create new ones and browse more than 500 curated genre stations. Pandora’s functionality including play, pause, skip and the ability to thumb-up and thumb-down tracks is easily accessible through the designated controller.
Pandora Chief Technology Officer and EVP of Product, Tom Conrad said, “Our mission is to provide the best personalized radio experience to our listeners in any context on any connected device. Since tv.pandora.com is standards-based, it will allow us to quickly evolve and enhance the 10-foot experience of Pandora with greater flexibility and speed than ever before. By using this platform, we can deliver a uniform experience across any standards-compliant TV, game console, or set top box and focus our efforts on end user benefits and innovation rather than platform specific details.”
More than one-third of radio listening takes place in the home and the ability to seamlessly deliver access to Pandora on any web-enabled TV or TV-connected device demonstrates the company’s increased investment in listeners who are enjoying personalized radio in their living room. The company is currently working with its deep roster of partners to bring the tv.pandora.com experience to more TV-connected devices in the future.
More details are available at tv.pandora.com and on the Pandora company blog at blog.pandora.com.
ABOUT PANDORA
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com