Redbox announced that it has reached its three billionth disc rental in the United States.
For more information visit: www.redbox.com
Unedited press release follows:
Three Cheers! America Rents 3 Billionth Redbox Disc
To Thank Its Fans, Redbox Offers Free Movie and Video Game Night on August 1
OAKBROOK TERRACE, IL–(Jul 30, 2013) – Redbox rented its three billionth disc in the U.S. this month, adding yet another milestone to the company’s history of success since launching a little more than 10 years ago. To thank America for making Redbox its destination for entertainment, the company is offering free promotional codes on the Redbox® Facebook page this Thursday, August 1, valid for free one-day movie and video-game rentals at any U.S. Redbox location.
“It’s hard to imagine 3 billion of anything, really. But when you equate that to the number of times Americans have watched Hollywood’s best movies or become engrossed in new video games, this milestone becomes even more meaningful,” said Anne Saunders, president, Redbox. “We’re thrilled to celebrate this milestone with our customers for all the times they’ve brought Redbox home with them.”
The 3 billionth Redbox rental, The Call, by Sony Pictures, was rented at a Walgreens in Littleton, Colo. The next Redbox rental was a PlayStation® 3 video game, The Last of Us, rented at a Walmart Supercenter in Kennesaw, Ga.
Redbox reached 1 billion rentals in its seventh year of operation, and it notched 2 billion total rentals just 18 months later, in March 2012. The company reached its most recent milestone in record time again, taking just 16 months to reach 3 billion movie and video game rentals.
To put the feat into perspective, consider that 3 billion discs laid side by side would wrap around the world nearly nine times (approximately 223,693 miles).
Redbox reached another milestone in March 2013, recording more than 4 million rentals in one day for the first time ever.
Today, more than 68 percent of the U.S. population lives within a five-minute drive of a Redbox location. It’s easy to reserve a DVD, Blu-ray Disc or video game online at redbox.com or by using a Redbox app before picking it up at a local kiosk. Consumers can find the nearest Redbox location online at redbox.com/locations, via the Redbox iPhone®, Android™ and Windows apps, or by texting FIND to 727272.*
About Redbox
Redbox, a subsidiary of Outerwall Inc. (NASDAQ: OUTR), offers new-release DVD, Blu-ray Disc and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 3 billion discs and is available at approximately 43,600 kiosks across 35,900 locations nationwide, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald’s locations. For more information, visit www.redbox.com and for more information about Outerwall Inc. please visit www.outerwall.com.
* WHEN YOU TEXT FIND TO 727272, YOU’LL GET UP TO 2 MESSAGES. 2 messages a week. Message & data rates may apply. Text STOP to quit, HELP for help.