Blockbuster Inc. announced that BLOCKBUSTER On Demand will reach millions more homes across America through the latest models of Samsung connected HDTVs, Blu-ray Disc (BD) players and Blu-ray integrated home theater systems.

According to the statement, BLOCKBUSTER On Demand is part of the newly-launched Samsung Apps, the first HDTV-based application store where users can download applications from select 2010 Samsung HDTVs, Blu-ray players and home theater systems via the upgraded Internet@TV – Content Service.

“BLOCKBUSTER On Demand brings you instant access to the latest movies, with new releases available the same day as DVD/Blu-ray,” said Bruce Anderson, BLOCKBUSTER On Demand’s senior vice president and general manager. “We’re bringing our customers the movies they want, when and where they want them.”

Customers may select from thousands of movies including the hottest new releases and classic movies, directly on their TV set and with no monthly fee. This allows for a more personalized and easy to use in-home movie watching experience. Powered by Sonic’s Roxio CinemaNow technology, BLOCKBUSTER On Demand offers a seamless experience across Samsung’s entire line of Internet@TV products.

For more information visit: www.blockbuster.com ; www.samsung.com