TABLE 1

NUMBER OF TIMES WENT TO THE MOVIES THIS YEAR

By Generation, Gender & Parental Status

“Approximately how many times have you gone to the movies this year? If you don’t know, please give your best guess.”

Base: U.S. Adults

TABLE 2

MOVIE WATCHING PREFERENCE (THEATER VS. HOME)

By Generation, Gender & Parental Status

“Do you prefer watching movies in a theater or at home?”

Base: U.S. Adults

Note: Percentages may not add up to exactly 100% due to rounding.

TABLE 3

MAIN WAYS WATCH MOVIES AT HOME

By Generation & Gender

“Which of the following are the main ways you watch movies at home? Please select all that apply.”

Base: U.S. Adults

Note: Multiple responses allowed.

 

TABLE 4

MAIN FACTORS THAT DRIVE YOU TO SEE A MOVIE IN A THEATER

By Viewing Preference, Generation & Gender

“What are the main factors that ever drive you to see a movie in a theater? Please select all that apply.”

Base: U.S. Adults

Note: Multiple responses allowed.

TABLE 5

BEST THINGS ABOUT GOING TO THE MOVIES

By Viewing Preference, Generation & Gender

“What are the best things about going to the movies? Please select up to 2 responses. Even if you don’t go to the movies currently, we’re interested in your opinion based on past experiences.”

Base: U.S. Adults

Note: Multiple responses allowed.

TABLE 6

WORST THINGS ABOUT GOING TO THE MOVIES

By Viewing Preference, Generation & Gender

“And what are the worst things about going to the movies? Please select up to 2 responses. Even if you don’t go to the movies currently, we’re interested in your opinion based on past experiences.”

Base: U.S. Adults

Note: Multiple responses allowed.

TABLE 7

WHO TYPICALLY GO TO THE MOVIES WITH

By Children in HH, Generation & Gender

“Who do you typically go to the movies with? Please select all that apply.”

Base: U.S. Adults

Note: Multiple responses allowed.

TABLE 8a

AGREE/DISAGREE WITH MOVIE STATEMENTS – Summary Table

“How strongly do you agree or disagree with the following statements?”

Base: U.S. Adults

Note: Percentages may not add up to 100% due to rounding.

TABLE 8b

AGREE WITH MOVIE STATEMENTS

“Agree” Summary by Viewing Preference, Generation & Gender

“How strongly do you agree or disagree with the following statements?”

Base: U.S. Adults

Note: Multiple responses allowed.

Methodology
This Harris Poll was conducted online within the United States December 11 and 17, 2013 among 2,311 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

J43569
Q905, 910, 915, 920, 925, 930, 935, 940

The Harris Poll® #2, January 10, 2014
By Larry Shannon-Missal, Harris Poll Research Manager

About Harris Interactive
Harris Interactive is one of the world’s leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for The Harris Poll®, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research across a wide range of industries. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing a client’s research investment. Serving clients worldwide through our North American and European offices, Harris specializes in delivering research solutions that help our clients stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.