Sony Europe announced its 2012 lineup of BRAVIA HD and 3D televisions.

For more information visit: www.sony-europe.com

Unedited press release follows:

TV you can believe in, picture to fuel your imagination

10 January 2012

Enjoy a sharper picture, more realistic 3D and new online possibilities in smart new designs with our 2012 range of TVs

• Our best picture just got better – sharper HD and more realistic 3D with improved X-Reality and X-Reality PRO

• More to watch, more ways to watch it – there’s new apps, channels and music in Sony Internet TV and more ways to share content around your home

• Design that can transform your room – TVs that ‘float’ or an elegant easel look

See a little further. TV to expand your horizons.
How good can a TV picture get? Can our TVs make people’s lives easier? Can we do all this and keep them looking good? These are the questions we ask every time we create a new TV. In our latest range we’ve improved our picture enhancement technology, X-Reality PRO, so that it enhances lower quality signals, taking them closer to HD quality, as well as making 2D & 3D images clearer. We’ve brought more channels, apps and connectivity to our online TVs. And we’ve made it all look more stylish in your living room with newly designed stands and screens.

Imagine what you’ll see – upgraded X-Reality and X-Reality PRO
The smart technology in our picture enhancement technology – X-Reality PRO and X-Reality, is now even smarter. The X-Reality PRO in your TV knows what you’re watching even before you do. It can recognise when there’s a face on screen, or a background scene needing more detail and adjusts the picture accordingly. It also knows what type of content you’re watching – digital TV, an online video, a photo, or a DVD or Blu-ray Disc™ – and adjusts the picture accordingly. We’ve also brought the X-Reality PRO and X-Reality picture magic to 3D content. Super Resolution now also upgrades 3D content to High Definition. The result is a sharper picture and smoother scenes in 3D. Our most exciting picture yet, no matter what you’re watching.

Sony KDL-26EX550

Experience more of the third dimension
Nothing beats a big sporting event for tension, thrills and adrenalin pumping excitement. If you can’t make the match, seeing it on a big screen in 3D is the next best thing. Our latest 3D TVs come with high speed 3D panels, which deliver a smooth picture – four times faster refresh rate – so you can follow the ball perfectly as it hits the back of the net. To make 3D on your TV more immersive and engaging, auto 3D depth adjustment corrects depth perception in 3D content – perfect if you’re watching in 3D from the Internet, TV, or footage from 3D video cameras. The picture you see is less blurred and more comfortable to watch, taking you further into the movie, and more involved in the on-screen action.

Sony KDL-40EX650

Take a trip further into the web
Connectivity is at the heart of our latest TVs, they all have Wi-Fi built-in, so you can get online faster giving you more choices of what to watch and bringing more of the movies and programs you love to the big screen. The Sony Entertainment Network is growing, bringing you more channels and new apps and services. For example, we’ve added more on-demand movies and music. You’ll also find new apps and catch up TV, as well as Twitter®, Facebook® and Skype connectivity on all our Internet enabled TVs.

Sony Internet TV is the perfect complement to our Network Media Player “NSZ-GS7” and Blu-ray Disc Player “NSZ-GP9” powered by Google TV. Thanks to the interface integration with our TVs, you will have direct access to a universe of content just by connecting both devices via HDMi.

Sony KDL-46HX750

Joined-up thinking
Home movies, TV shows and videos stored on your laptop PC*, or even pictures on your smartphone, get a new lease of life with Intelligent Connect and Wi-Fi Direct. Once your TV is connected to your home network, you can stream anything you like, wirelessly, to your TV. You can ‘throw’ pictures and music onto your TV at the touch of a button or ‘catch’ a web page you’ve been browsing and take it with you. It’s all about choices – your entertainment, wherever you want it.

Classic styles, fresh designs – a new look for 2012
Have you ever seen a floating TV? We’ve taken our design ethos even further giving our LED TVs a stand that makes them appear to rest on a cushion of air (while remaining completely stable). We’ve also created new stands with integrated speakers for a high quality sound and stylish easel stand that’s ideal for low furniture. Even our 3D glasses have had a makeover – so they’re now lighter in stylish sports-designs and with titanium frames – smart design, which does more than just look good.

Sony KDL-46HX850

Fesh ideas that help the environment
How smart can a TV be? Can it know what you’re watching and adjust the picture accordingly – not only saving energy, but giving you the optimum viewing settings? In our latest LED TVs, Scene Optimised Energy Saving technology works in conjunction with local dimming and frame dimming. This efficient form of lighting cuts energy use by 15-20% without sacrificing brightness, contrast or picture quality, giving you up to 40% energy reduction over previous models. Most of our new TVs are rated with A+ and A according to EU Energy Efficiency Class rating. A High Definition picture, with a low impact on the environment.

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition (HD)television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. Offering a complete end-to-end 3D value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League, Official FIFA Partner and global sponsor of the FIFA World Cup™, Sony is inspiring a sense of excitement for the millions of football fans around the world.