Sony announced pricing and availability for its 2013 lineup of BRAVIA HDTVs.

For more information visit: www.sony.com

Unedited press release follows:

SONY’s 2013 BRAVIA® TVs START ARRIVING IN STORES

New Series Loaded With Features to Entertain Deliver Sony’s Best HD Picture Ever

Triluminos Display with Quantum Dots Provides Widest Color Spectrum for Life-Like Pictures

SAN DIEGO, Mar. 17, 2013 – Following through on its product introductions in January at CES 2013, Sony today announced the arrival of its new core 2013 BRAVIA® HDTV line-up, including the debut of two new series of LED TVs created for viewers looking for an amazing high definition entertainment experience. The new models in the W- and R-series offer consumers Sony’s unique combination of technology and content services, delivering life-like picture quality and immersive audio. Arriving at Sony Stores and electronics retailers nationwide now through May, consumers can enjoy these new models for as low as $399.

“Sony continues to deliver pioneering technologies to consumers, providing superb picture quality with rich, vibrant images that bring TV to life,” said Mike Lucas, senior vice president, Sony Electronics’ Home Division. “This year, Sony lends its storied audio technologies to the television line, along with such engaging experiences as OneTouch screen mirroring that let viewers instantly show content from their phones and other NFC-enabled devices. We invite consumers to go to stores and audition the brand, side by side with others, and let their own eyes and ears discover the Sony difference.”

Innovation Delivers Better Viewing
The W series of LED BRAVIA televisions includes the KDL-W900A, KDL-W802A and KDL-W650A. In addition to being Wi-Fi enabled, all W-series models utilize Sony’s acclaimed X-Reality PRO picture processor which ensures the TV displays unprecedented detail and astonishing color regardless of the content source. This series also employs Motionflow XR™ for the best experience when viewing fast action television programming and gaming.

New in 2013, the W900A TV incorporates TRILUMINOS Display LED backlighting to present rich, authentic color with subtle tones while also replicating bold colors including hard-to-reproduce reds, blues and greens. By integrating Quantum Dot* technology with Sony’s own unique display technologies, the W900A delivers a significantly wider color gamut and provides a far more natural and vivid viewing experience with a heightened sense of depth.

Lastly, the W900A model integrates a unique long duct speaker cabinet design. The long 1.2m speaker duct is cleverly folded into a compact unit that’s hidden neatly behind the TV screen. Though the speakers are hidden, the newly-designed speaker cabinet reproduces rich bass and lower midrange sounds, adding extra punch and depth to action movies, music and dialogue and producing the bass extension of a much bigger, bulkier speaker.

All W-Series TV models include screen mirroring via Wi-Fi, with the W900A model shipping with an NFC remote, and an optional NFC remote available for the W802A television. Additionally, all three series are MHL-ready for wired mirroring capabilities.

The KDL-W900A model comes available in a 55-inch screen size at a suggested retail price of $3,299. The KDL-W802A model is available in both 55-inch and 47-inch screen sizes, and starts at $1,799. The KDL-W650A model comes in a 32-inch screen size and a suggested retail of $799.

HD for Every Room in the House
Sony’s R-series BRAVIA LED HDTVs include several options for consumers looking for feature-rich TVs with Sony’s famed picture quality, each driven by Sony’s Clear Resolution Enhancer technology, delivering a superb high definition resolution and a vivid, clear, life-like picture. The KDL-R550A LED HDTV with 3D is Wi-Fi connected, enabling consumers to wirelessly access a full array of Sony Entertainment Network services and other services, including Netflix®, HuluPlus™, Pandora®, and more. In addition this series is RVU compliant, meaning DirectTV™ customers with Genie™ Whole-Home HD DVR can access their set-top box, DVR and on-demand services right from the KDL-R550A TV without the need for additional equipment. Also, with wireless screen mirroring (Miracast™) and passive 3D (including four pairs of glasses), the model is available in 70-inch, 60-inch and 50-inch sizes, representing new sizes and performance from Sony, and start at a suggested retail price of $1,399. Also available with the same feature-set, in 70-inch and 60-inch sizes, minus 3D capability is the KDL-R520A model, starting at $1,999. Additionally, the KDL-46R453A, KDL-40R450A and KDL-32R400A models also debut with excellent picture and a bevy of features, including screen mirroring via MHL (Mobile High Definition Link) cable sold separately, and starting at $399 represent a great value for consumers.

*Quantum Dots is a technology of QD Vision, Inc., as is also known as Color IQTM. It is an advanced light emitting semiconductor technology developed by QD Vision, Inc.

Find more about Color IQ™ http://www.sony.net/infociq

For further details and ordering information, please visit http://store.sony.com.