SuperTicket Treatment for The Hobbit: The Desolation of Smaug

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Cineplex Entertainment announced that it is now selling advanced SuperTickets (theatre admission + UltraViolet copy) for The Hobbit: The Desolation of Smaug.

For more information visit: www.cineplex.com

Unedited press release follows:

Cineplex Announces SuperTicket for The Hobbit: The Desolation of Smaug

Offer includes free digital download, bonus SCENE points

TORONTO, ONTARIO–(Nov. 25, 2013) – (TSX:CGX) – Advance tickets for the highly anticipated release of The Hobbit: The Desolation of Smaug are now available for purchase at select Cineplex Entertainment theatres and online at Cineplex.com.

Ticket purchasers can upgrade to a SuperTicket™, which includes an admission ticket, 400 bonus SCENE points, a free standard definition, UltraViolet™ copy of The Hobbit: An Unexpected Journey, and a pre-ordered UltraViolet copy of The Hobbit: The Desolation of Smaug. The pre-ordered digital version will be available to SuperTicket-holders weeks before the Blu-ray and DVD release date and four days prior to the digital release of the film. The Hobbit: An Unexpected Journey will be immediately available to stream or download through any UltraViolet service, including CineplexStore.com.

The Hobbit: The Desolation of Smaug SuperTicket will cost $19.99 for a standard definition pre-ordered digital download, or $24.99 for a high definition pre-ordered digital download, plus the cost of the theatrical admission ticket.

UltraViolet digital versions can be streamed and/or downloaded to your favourite internet connected devices (iOS, Android), including smartphones, tablets and computers, as well as internet connected Blu-ray players, TVs and game consoles.

Purchasing a SuperTicket couldn’t be easier:

• Purchase a SuperTicket at Cineplex.com, a participating Cineplex theatre box office, or an automated ticketing kiosk. You can also purchase a SuperTicket using the Cineplex mobile app.

• Guests will receive two vouchers – one for theatre admission and the other containing a unique access code, which they can redeem for the UltraViolet™ digital version at SuperTicket.com.

• When the movie is available, it will be automatically added to the purchaser’s Cineplex Store locker – available at CineplexStore.com.

The Hobbit: The Desolation of Smaug opens Friday, December 13, 2013, in most Cineplex theatres.

About Cineplex:
Cineplex Inc. (“Cineplex”) is one of Canada’s leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses, including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks, and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 161 theatres with 1,635 screens from coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas, and Cineplex VIP Cinemas. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at Cineplex.com.