Archive of posts tagged Direct Marketing Association (DMA)

Budco Joins DiscMail Direct Coalition

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Budco announced that it is now an affiliate member of the DiscMail Direct Coalition (DMDC). According to the statement, the DMDC’s primary objective is to create a new category of disc-based mail and to educate marketers, ad agencies and brand managers about the latest technology advancements and response rates often achieved when DVDs, Blu-ray and …

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Group Promotes Direct Mail Applications for Optical Discs

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DiscMail Direct, an industry coalition representing manufacturers, packagers and creative services companies involved in the use of optical media for direct mail applications, has been announced. The group has also joined the Direct Marketing Association (DMA) and is managed by the Media & Entertainment Services Alliance (MESA).