4K Ultra HDTV Poised for Rapid Growth
Parks Associates announced it reckons that 82% of U.S. broadband households now have an HDTV and will likely move to 4K Ultra HDTV over the next ten to twelve years.
Archive of posts tagged Parks Associates
Online Video Charms Younger Consumers
Parks Associates announced it reckons that over 50% of U.S. broadband households now use paid Over-the-Top (OTT) video services, with younger consumers saying online video is their most important video source.
Americans Hungry for Pay-TV Services
Parks Associates announced it reckons that over 103 million U.S. households will subscribe to pay-TV services by end of 2014.
Sony Game Consoles Tops for Christmas
Parks Associates announced its latest survey suggests that more Christmas shoppers in the U.S. plan to purchase a Sony game console over the competition.
Roku Tops Apple TV
Parks Associates announced its latest research suggests that, among households with a streaming video media device, far more use a Roku than an Apple TV.
IPTV Continues to Gain Traction
Parks Associates announced it forecasts that the number of Internet Protocol Television (IPTV) subscribers in the U.S. will rise from 8.8 million in 2011 to 18.6 million in 2017.
Netflix Cost and Flexibility Trump Quality
Parks Associates announced its latest research suggests that low cost and viewing flexibility give Netflix an advantage over pay-TV Video-On-Demand (VOD) and premium broadcast television.
Consumers Pleased with 3DTV
Parks Associates announced its latest survey suggests that the majority American 3DTV owners are pleased with their televisions but crave more 3D content.
Parks Associates Talks App Research and Strategies
Parks Associates announced that it will host a special research session entitled “The Rise of the App Platform in the Mobile and CE Markets” at the upcoming CONNECTIONS conference.
Strong American Appetite for OTT Video
Parks Associates announced its latest survey suggests that 31% of U.S. broadband households regularly watch television programs or movies accessed from the Internet on their TVs.
Smart TVs Pushing into the Mainstream
Parks Associates announced its latest research suggests that consumer interest in Smart TVs is outstripping demand for 3DTVs.