Technicolor announced that its promoting its Certifi3D 3D certification program at CES 2011 in Las Vegas.
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Unedited press release follows:
Technicolor’s New 3D Certification Program Demonstrated at CES 2011
Recently Launched Certifi3D Program Endorsed by BSkyB
2011 International CES
LAS VEGAS–Consumer Electronics Show 2011 – Technicolor (Euronext Paris: TCH) (NYSE: TCH) today announced that its 3D certification program, Certifi3D, has been very well received by the industry since its launch in December 2010. The service is being endorsed and applauded by content owners and network operators alike, including BSkyB. The certification program is geared towards broadcasters, network service providers and content owners, with the goal of delivering quality and comfortable 3D experiences to end consumers.
“As the first operator in Europe to launch a 3D channel, Sky is at the forefront of both capturing and commissioning 3D content for broadcast on its platform. Sky aims to provide our customers with the very best quality and value 3D content across movies, sports, drama and the arts,” said Chris Johns, Chief Engineer, Broadcast Strategy at BSkyB. “We therefore see a clear need for innovations like Technicolor’s Certifi3D service that will help the creative community to deliver consistently high quality and safe 3D content, which will in turn maximize the comfort and enjoyment of the 3D experience for our customers.”
Technicolor Certifi3D, which is being demonstrated at the Consumer Electronics Show (CES) 2011 in Las Vegas, Nevada this week, was created to ensure that 3D material meets minimum comfort requirements before it is delivered to consumers. As part of the service, Technicolor evaluates each shot against a set of objective criteria for stereographic reproduction, including a 15-point quality checklist to identify common errors in production that result in suboptimal 3D content. The company will also offer training programs to broadcasters and content creators to help them migrate their production and post-production techniques from traditional television to the three-dimensional medium.
“We are very excited that BSkyB is endorsing our 3D certification program,” said Pierre (Pete) Routhier, Technicolor’s Vice President for 3D product strategy and business development. “Together with our customers, we will take a proactive approach in support of the industry to ensure a consistent and quality end-consumer 3D experience in the home.”
Technicolor is a leader in providing an array of 3D services to its media and entertainment customers ranging from 3D visual effects, post production, Blu-ray 3D services, 3D VOD encoding to mobile 3D.
The new Certifi3D program will be demonstrated at CES 2011, January 5-9 in Technicolor’s booth Central Hall #8432. For an appointment to see the demonstration please contact Season Skuro: +1 323-817-6865 / season.skuro@technicolor.com
About Technicolor
Technicolor is home to industry-leading creative and technology professionals committed to the creation, management and delivery of entertainment content to consumers around the world. Propelled by a culture of innovation and underpinned by a dedicated research organization, the company’s thriving licensing business possesses an extensive intellectual property portfolio focused on imaging and sound technologies. Serving motion picture, television, and other media clients, the company is a leading provider of high-end visual effects, animation, and postproduction services. In support of network service providers and broadcasters globally, Technicolor ranks among the worlds’ leading suppliers of digital content delivery services and home access devices, including set-top boxes and gateways. The company also remains a large physical media service provider, being one of the world’s largest film processors and independent manufacturers and distributors of DVDs and Blu-ray™ Discs. Euronext Paris: TCH – NYSE:TCH – www.technicolor.com