Technicolor announced the formation of a new team to develop and produce animated broadcast content.

According to the statement, Tim Sarnoff, president of Technicolor’s Digital Productions division, also announced the hiring of animation industry veterans Jean MacCurdy and Fonda Snyder, who will team with Technicolor’s vice president of Digital Productions, Steven Wendland, to lead the development and production efforts. The company’s first acquisition is the literary property, “Pete & Pickles,” by Pulitzer Prize-winning editorial cartoonist Berkeley Breathed. This marks Technicolor’s first foray into producing its own original content.

Ms. MacCurdy was the former president of Warner Bros. Animation, and Ms. Snyder was the co-founder and former president of Storyopolis Productions and former vice president of original movies with Disney Channel. Steven Wendland joined Technicolor in 2008 as the vice president of animation after working in animation at Mainframe Entertainment for 10 years.

For more information visit: www.technicolor.com