XpanD announced that it is a Silver sponsor of the Canadian Film and Television Producers Association (CFTPA) Prime Time In Ottawa event February 17-19. In addition to XpanD’s sponsorship, Michael Williams, XpanD’s Sales Manager, Professional Division, will be part of an expert panel in the session, “To 3D or not to 3D—That is the Question!”

According to the statement, attendees of Prime Time In Ottawa will include senior executive level decision-makers in production, broadcasting, cinemas, telecoms and government. With the emergence of newer systems in the theatrical market and the record-breaking film Avatar setting a new standard for 3D entertainment, “To 3D or not to 3D—That is the Question!” will host a panel of experts to address the host of new technologies that are poised to bring that 3D viewing experience to the comfort of the living room.

“The popularity of Avatar and the rollouts of 3D-capable televisions at the CES show have created an unprecedented wave of excitement for 3D technology, but with that excitement comes a number of questions, not only from consumers, but from the professionals that will be developing and delivering 3D content in the near future, if they aren’t already,” Williams says. “As XpanD continues to lead the 3D revolution, we also recognize and embrace a responsibility to educate the marketplace, and we look forward to opportunities such as the session at Prime Time In Ottawa to do just that.”

“To 3D or not to 3D—That is the Question!” will take place on February 19, 11:00 AM-12:15 PM at the Westin Ottawa Governor General’s Ballroom II.

For more information visit: www.xpandcinema.com ; www.cftpa.ca